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… followers was the next goal. It was also the start of my first marketing automation tactic. I discovered a tool that allowed me to send recurring tweets. So I loaded the machine with evergreen content and sent it out to my growing tribe while I was sleeping . The social media purists were enraged that automation was now being used for marketing…
… Automate or die. It might sound dramatic, but it’s the digital reality we live in. If you want to leave your mark on this world as a blogger, virtual entrepreneur or online startup – you need to automate a big chunk of your marketing. Because if you don’t you’ll be left behind, and quickly become insignificant. Whether it’s as basic as pre…
… about technology and more about transforming business models” – Ray Wang Trends in digital cannot be ignored. If you do they will bite you. Maybe not this year or next year but they will. Trends that are changing our marketing and business world include: Analytics Big data Personalization Mobile Marketing automation Paid digital…
It was 2008. Trying to find a way to shorten a link for Twitter to get the tweet under 140 characters was a challenge. You needed a tool to do that simple task. Then I stumbled upon “that” tool. Twitter then used it as the default URL shortening service in May, 2009 until it created its own. Social media and digital marketing was simple back then.