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The Terminator movie “Rise of the Machines” is science fiction, HAL in “Space Odyssey 2001 was futuristic and Iron Man is fantasy. Well…..that is until technology makes them a reality. Arthur C. Clarke, the futurist and science fiction writer was famous for this line. “Any sufficiently advanced technology is indistinguishable from magic” And in marketing this is happening right now.
… Automate or die. It might sound dramatic, but it’s the digital reality we live in. If you want to leave your mark on this world as a blogger, virtual entrepreneur or online startup – you need to automate a big chunk of your marketing. Because if you don’t you’ll be left behind, and quickly become insignificant. Whether it’s as basic as pre…
… about technology and more about transforming business models” – Ray Wang Trends in digital cannot be ignored. If you do they will bite you. Maybe not this year or next year but they will. Trends that are changing our marketing and business world include: Analytics Big data Personalization Mobile Marketing automation Paid digital…
… wave of digital marketing automation On the social web the tools like TweetDeck and Hootsuite were launched by enterprising entrepreneurs to help handle the complexity and noise. They provided the dashboards for managing Twitter and Facebook. That was one thing but other networks were launched. It was getting complicated. Pinterest, Instagram…