Document Analytics

  • How Document Analytics Became Our Secret Weapon

    … it should send more in-depth information on executing a content strategy in any sort of drip campaign. 4. Lead generation Document analytics has one more tool up its sleeve: the ability to easily embed lead forms within an asset. And because of that heatmap technology I’ve mentioned above, marketers know where to place that lead form in the asset…

    Dillon Baker/ The Content Strategistin How To's- 19 readers -
  • Report: The First Engagement Benchmarks for Downloadable Documents

    … spend 2:03 engaging with downloadable content. 35 percent of readers spend less than 30 seconds engaging with downloadable content. Nearly 95 percent of readers don’t print the PDFs they download. Average desktop view time (2:12) is 30 percent longer than average mobile view time (1:27). To dig into these findings and more, download our Engagement Benchmarks report by filling out the form below. The post Report: The First Engagement Benchmarks for Downloadable Documents appeared first on The Content Strategist. …

    The Content Strategist- 13 readers -
Get the top posts daily into your mailbox!