Document Analytics

  • How Document Analytics Became Our Secret Weapon

    … knew it had the potential to change how businesses use downloadable content. But I’m not sure we were aware of just how much it would become our secret weapon. Nowadays, Document Analytics is used across departments—from sales to accounts to marketing—to perform a variety of functions. Let’s go over a few of them below. 1. Sales enablement…

    Dillon Baker/ The Content Strategistin How To's- 35 readers -
  • Report: The First Engagement Benchmarks for Downloadable Documents

    … to track how they perform. At Contently, that’s a problem we’ve solved through our new technology: Contently Document Analytics. In this report, you’ll discover how over 100,000 decision-makers have engaged with downloadable marketing assets. Key findings include: Though the average length of a downloadable document is 13.4 pages, readers only…

    The Content Strategist- 13 readers -
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