Document Analytics

  • How Document Analytics Became Our Secret Weapon

    … knew it had the potential to change how businesses use downloadable content. But I’m not sure we were aware of just how much it would become our secret weapon. Nowadays, Document Analytics is used across departments—from sales to accounts to marketing—to perform a variety of functions. Let’s go over a few of them below. 1. Sales enablement…

    Dillon Baker/ The Content Strategistin How To's- 24 readers -
  • Report: The First Engagement Benchmarks for Downloadable Documents

    … spend 2:03 engaging with downloadable content. 35 percent of readers spend less than 30 seconds engaging with downloadable content. Nearly 95 percent of readers don’t print the PDFs they download. Average desktop view time (2:12) is 30 percent longer than average mobile view time (1:27). To dig into these findings and more, download our Engagement Benchmarks report by filling out the form below. The post Report: The First Engagement Benchmarks for Downloadable Documents appeared first on The Content Strategist. …

    The Content Strategist- 13 readers -
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