Dominik Kondzeila

  • Stop Chasing Clicks … It’s About Community

    …, it’s no wonder that everyone wants a piece of the action. Unfortunately, that’s where the problems begin. Most brands want a quantifiable goal; something that has a scale. What could be a simpler benchmark than impressions, clicks and engagement? Businesses think they can get a ratio of pounds to likes and that will give them a concrete understanding…

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