Dominik Kondzeila

  • Stop Chasing Clicks … It’s About Community

    …. A great example of communal social presence is Casper, which posts with a freedom that is unique for a mattress brand, let alone any company. Take its Twitter profile specifically: It’s famous for funny sleep observations and jokes about sleeping all day, but that’s not where it stops. Casper has tweeted at 2 a.m. for troubled insomniacs, sent…

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