Dumb Ways To Die

Dumb Ways to Die is a public service announcement campaign by Metro Trains in Melbourne, Victoria, Australia, to promote rail safety. The campaign video went viral through sharing and social media starting in November 2012.
Posts about Dumb Ways To Die
  • 5 Video Do’s and Don’ts For Content Marketers

    … better chance of them engaging with you. Example: Metro’s Dumb Ways To Die 2. Don’t use talking heads with scripts. Do let the real people tell the story. We have seen it a million times before in commercials, infomercials, and brand videos: There’s a CEO or actor reciting a script that explains why you should like their particular product. Does…

    The Content Strategistin Content- 15 readers -
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