Dumb Ways To Die

Dumb Ways to Die is a public service announcement campaign by Metro Trains in Melbourne, Victoria, Australia, to promote rail safety. The campaign video went viral through sharing and social media starting in November 2012.
Posts about Dumb Ways To Die
  • 5 Video Do’s and Don’ts For Content Marketers

    … of like showing common social courtesy,” marketing veteran and branded content visionary Fredrik Carlström of Carlström and Co, says. “You would never wear a tuxedo in a dive bar. Then why would you talk to people in a way that ignores how they communicate?” By understanding your audience, and embracing what your consumers like, you have a much…

    The Content Strategistin Content- 15 readers -
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