Dumb Ways To Die

Dumb Ways to Die is a public service announcement campaign by Metro Trains in Melbourne, Victoria, Australia, to promote rail safety. The campaign video went viral through sharing and social media starting in November 2012.
Posts about Dumb Ways To Die
  • 5 Video Do’s and Don’ts For Content Marketers

    Most CEOs and marketers didn’t go to film school. But as video becomes an increasingly important visual medium for brands, content marketers have to learn tricks of the trade. And, most importantly, in order to tell their brand stories in an engaging way, they have to learn to think from a narrative perspective, and not just a marketing one.

    The Content Strategist- 15 readers -
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