Dumb Ways To Die

Dumb Ways to Die is a public service announcement campaign by Metro Trains in Melbourne, Victoria, Australia, to promote rail safety. The campaign video went viral through sharing and social media starting in November 2012.
Posts about Dumb Ways To Die
  • 5 Video Do’s and Don’ts For Content Marketers

    …, and then they become stale. “The lifecycle of media trends is very quick and these things become clichés fast,” says journalist and filmmaker Aaron Peasley. “If it’s re-hashed it never looks good in the end.” Peasley and videographer Nick Sweeney made a stunning video for Nowness that portrayed the mannequin creator Ralph Pucci. “It was important to us…

    The Content Strategistin Content- 15 readers -
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