Economics Of Content Marketing

  • How to create a winning strategy with crappy content

    … or conference soon. Illustration courtesy Flickr CC and Robin Zebrowski Related Posts Tags: automated writing, economics of content marketing, marketing companion, podcasts Posted in Artificial Intelligence, B2B and social media, Big Data and Analytics, Content distribution, Content Marketing, Content Shock, economics of social media, futurist, innovation, Marketing Strategy, Podcasts, Technology, The Marketing Companion | No Comments » All posts …

    {grow}in Content How To's- 16 readers -
  • Social media giants tighten their grip on small content producers

    …, it worked. Fast forward to 2016. Popular social media platforms have tightened their grip on user generated content. A few years ago, Facebook limited your business/fan page reach in exchange for payment. Twitter is excluding speakers it deems as controversial and is known for shadow-banning, e.g. making your tweets invisible to your followers…

    {grow}in Content Facebook Twitter YouTube- 21 readers -
  • Does every business need content marketing? A reality check.

    … By Mark Schaefer Does every business need content marketing? Of course not. Let’s pause the hype machine for a moment shall we? Last week I had dinner with one of my best friends. He recently became president of a company whose primary line of business is producing highly-engineered rolls for the steel manufacturing process. He has a finite…

    {grow}in Content- 10 readers -
  • A new process to quantify content marketing success

    … “MEASUREMENT” is the number one challenge for almost any marketer today. Do we try to attach the results of our efforts to awareness? Traffic? Sales? … or something else? How do we demonstrate value? This post explains an exciting new opportunity for content marketing measurement. Just a few years ago, Internet content was a novelty…

    {grow}in Social Content- 21 readers -
  • Case study: Social media engagement as a point of differentiation

    … via gouletpens.com The post Case study: Social media engagement as a point of differentiation appeared first on Schaefer Marketing Solutions: We Help Businesses {grow}. Related Stories A solution to the content marketing measurement puzzle Polish up your best content to drive content marketing value Facebook content strategy is a time bomb for inbound marketing There is no community on social media What are the best social media platforms for your business? …

    {grow}in Social Content- 14 readers -
  • A solution to the content marketing measurement puzzle

    … Code: Six essential strategies to ignite your content, your marketing, and your business. Top illustration courtesy Flickr CC and FrankieLeon The post A solution to the content marketing measurement puzzle appeared first on Schaefer Marketing Solutions: We Help Businesses {grow}. Related Stories Polish up your best content to drive content marketing value There is no community on social media Facebook content strategy is a time bomb for inbound marketing …

    {grow}in Content- 17 readers -
  • Polish up your best content to drive content marketing value

    … post’s copy, or add to it so that it is just as high value today. 4) What to optimize Here are eight things to consider when you optimize old posts: Headline Make sure your headline clearly reflects the content of your post, and phrases it in a way that people can find it in search. A bad headline would be “Why MLT Creative Is the Best B2B Marketing…

    {grow}in Content- 12 readers -
  • Do People Trump Content in Marketing?

    …, of people like us have had with solutions we are considering. But for many buyers, all of that is trumped by a conversation with a knowledgeable sales person. Content’s larger objective Many of us live in the bubble of the content marketing community that has developed online and through events. It seems we are forgetting how the rest of the world…

    Eric Wittlake/ {grow}in Content- 11 readers -
  • The art and science of developing an enterprise content strategy

    …? Kevin: I think this will depend on a deeper reliance on data and technology. I think when we look at the changes in the platforms and evolving ways people use information, there’s more we can do. There are more ways to connect in this ecosystem of social networks — connect people to our own experiences. The information density you have written…

    {grow}in Social Content- 14 readers -
  • Why customer personas may be an outdated marketing technique

    … politely and quietly as the ad agency walked the CMO and her team through a painstaking process to develop buyer “personas” for targeted content. I knew I would not have to make an intervention because I could tell the CMO, an experienced industry veteran, was growing increasingly agitated as we entered the third hour of the process! Finally…

    {grow}in Content- 7 readers -
  • The business case for content marketing consistency

    … Today I am going to explain the importance of content marketing consistency but it is going to come from an unusual place, a young Korean woman. This outstanding person was one of my favorite employees when I was in the corporate world. She was such an impressive young woman. Poised, savvy, articulate, with two advanced degrees from national…

    {grow}in Content- 12 readers -
Get the top posts daily into your mailbox!