Economics Of Content Marketing

  • How to create a winning strategy with crappy content

    … or conference soon. Illustration courtesy Flickr CC and Robin Zebrowski Related Posts Tags: automated writing, economics of content marketing, marketing companion, podcasts Posted in Artificial Intelligence, B2B and social media, Big Data and Analytics, Content distribution, Content Marketing, Content Shock, economics of social media, futurist, innovation, Marketing Strategy, Podcasts, Technology, The Marketing Companion | No Comments » All posts …

    {grow}in Content How To's- 12 readers -
  • Social media giants tighten their grip on small content producers

    …, it worked. Fast forward to 2016. Popular social media platforms have tightened their grip on user generated content. A few years ago, Facebook limited your business/fan page reach in exchange for payment. Twitter is excluding speakers it deems as controversial and is known for shadow-banning, e.g. making your tweets invisible to your followers…

    {grow}in Content Facebook Twitter YouTube- 14 readers -
  • Does every business need content marketing? A reality check.

    … By Mark Schaefer Does every business need content marketing? Of course not. Let’s pause the hype machine for a moment shall we? Last week I had dinner with one of my best friends. He recently became president of a company whose primary line of business is producing highly-engineered rolls for the steel manufacturing process. He has a finite…

    {grow}in Content- 8 readers -
  • A new process to quantify content marketing success

    … exactly that. The Deliverables The Content Code team has created a unique, proprietary process to help your organization achieve the very best position to drive new economic benefits from your content investment. We provide the framework to build your own content ignition competency by laying out a detailed, easy-to-follow strategy based on a proven…

    {grow}in Social Content- 20 readers -
  • Case study: Social media engagement as a point of differentiation

    …, generosity, and helpfulness. Brian and Rachel run The Goulet Pen Company, an online store that sells fountain pens, paper, ink and wax seals (don’t you just love the irony here, marketing and selling such ‘old school’ items via the internet?). The thing is, Brian and Rachel understand social media and content marketing – indeed, marketing…

    {grow}in Social Content- 13 readers -
  • A solution to the content marketing measurement puzzle

    … Code: Six essential strategies to ignite your content, your marketing, and your business. Top illustration courtesy Flickr CC and FrankieLeon The post A solution to the content marketing measurement puzzle appeared first on Schaefer Marketing Solutions: We Help Businesses {grow}. Related Stories Polish up your best content to drive content marketing value There is no community on social media Facebook content strategy is a time bomb for inbound marketing …

    {grow}in Content- 16 readers -
  • Polish up your best content to drive content marketing value

    … post’s copy, or add to it so that it is just as high value today. 4) What to optimize Here are eight things to consider when you optimize old posts: Headline Make sure your headline clearly reflects the content of your post, and phrases it in a way that people can find it in search. A bad headline would be “Why MLT Creative Is the Best B2B Marketing…

    {grow}in Content- 12 readers -
  • Do People Trump Content in Marketing?

    …, of people like us have had with solutions we are considering. But for many buyers, all of that is trumped by a conversation with a knowledgeable sales person. Content’s larger objective Many of us live in the bubble of the content marketing community that has developed online and through events. It seems we are forgetting how the rest of the world…

    Eric Wittlake/ {grow}in Content- 11 readers -
  • The art and science of developing an enterprise content strategy

    … A few months ago, Kevin Green left his job at a marketing agency to become executive director of Marketing, Digital Strategy & Innovation for Dell. There are few companies that are more serious about serving customers through a diverse content portfolio than Dell is. But how does a company develop a comprehensive content strategy…

    {grow}in Social Content- 14 readers -
  • Why customer personas may be an outdated marketing technique

    … “When my head is in the typewriter the last thing on my mind is some imaginary reader. I don’t have an audience; I have a set of standards.” - Don DeLillo A few weeks ago here on {grow} I ran a piece by Rob Petersen explaining the value of working with “customer personas” to develop a content marketing plan. In fact, he provided 31 great…

    {grow}in Content- 7 readers -
  • The business case for content marketing consistency

    … Today I am going to explain the importance of content marketing consistency but it is going to come from an unusual place, a young Korean woman. This outstanding person was one of my favorite employees when I was in the corporate world. She was such an impressive young woman. Poised, savvy, articulate, with two advanced degrees from national…

    {grow}in Content- 11 readers -
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