Economics Of Content Marketing

  • How to create a winning strategy with crappy content

    … finest because he brings up an ugly topic we choose to ignore — that swarming the web with content — maybe even crappy content — is a legitimate strategy. It’s a topic I’ve covered in The Content Code book and in a recent podcast episode — when you get it down to it, the best content marketing strategy is to create “Content Shock” for your competition…

    {grow}in Content How To's- 19 readers -
  • Social media giants tighten their grip on small content producers

    …. The newest social media giant to limit one’s content marketing is the video platform — and second biggest search engine — YouTube. The platform has become more strict on how videos are allowed to make money. Within a couple of days of the announcement, many YouTube stars with millions of subscribers have lost the ability to monetize their videos…

    {grow}in Content Facebook Twitter YouTube- 24 readers -
  • Does every business need content marketing? A reality check.

    … By Mark Schaefer Does every business need content marketing? Of course not. Let’s pause the hype machine for a moment shall we? Last week I had dinner with one of my best friends. He recently became president of a company whose primary line of business is producing highly-engineered rolls for the steel manufacturing process. He has a finite…

    {grow}in Content- 11 readers -
  • A new process to quantify content marketing success

    … “MEASUREMENT” is the number one challenge for almost any marketer today. Do we try to attach the results of our efforts to awareness? Traffic? Sales? … or something else? How do we demonstrate value? This post explains an exciting new opportunity for content marketing measurement. Just a few years ago, Internet content was a novelty…

    {grow}in Social Content- 22 readers -
  • Case study: Social media engagement as a point of differentiation

    …, generosity, and helpfulness. Brian and Rachel run The Goulet Pen Company, an online store that sells fountain pens, paper, ink and wax seals (don’t you just love the irony here, marketing and selling such ‘old school’ items via the internet?). The thing is, Brian and Rachel understand social media and content marketing – indeed, marketing…

    {grow}in Social Content- 14 readers -
  • A solution to the content marketing measurement puzzle

    … Here is a common question I hear from many of my clients and students: My boss is looking at the leads we generated on advertising versus social media or content marketing and is questioning why he is putting money into content instead of doubling down on ads. How do I measure the value of what I am doing? First, let’s not rule out…

    {grow}in Content- 20 readers -
  • Polish up your best content to drive content marketing value

    … appeared first on Schaefer Marketing Solutions: We Help Businesses {grow}. Related Stories Facebook content strategy is a time bomb for inbound marketing Do People Trump Content in Marketing? The future of content marketing strategy There is no community on social media 33 Inspiring B2B digital marketing case studies …

    {grow}in Content- 12 readers -
  • Do People Trump Content in Marketing?

    …. Not a video. Not a white paper. Not any of the content we produce as marketers. But a real live presentation from sales. We are overwhelmed with content today. Courtesy of Google, we have an immeasurable library of information in the palm of our hand. Through reviews or social media, we have a window into the real experience hundreds, even thousands…

    Eric Wittlake/ {grow}in Content- 12 readers -
  • The art and science of developing an enterprise content strategy

    … A few months ago, Kevin Green left his job at a marketing agency to become executive director of Marketing, Digital Strategy & Innovation for Dell. There are few companies that are more serious about serving customers through a diverse content portfolio than Dell is. But how does a company develop a comprehensive content strategy…

    {grow}in Social Content- 14 readers -
  • Why customer personas may be an outdated marketing technique

    … “When my head is in the typewriter the last thing on my mind is some imaginary reader. I don’t have an audience; I have a set of standards.” - Don DeLillo A few weeks ago here on {grow} I ran a piece by Rob Petersen explaining the value of working with “customer personas” to develop a content marketing plan. In fact, he provided 31 great…

    {grow}in Content- 7 readers -
  • The business case for content marketing consistency

    … Today I am going to explain the importance of content marketing consistency but it is going to come from an unusual place, a young Korean woman. This outstanding person was one of my favorite employees when I was in the corporate world. She was such an impressive young woman. Poised, savvy, articulate, with two advanced degrees from national…

    {grow}in Content- 12 readers -
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