Economics Of Content Marketing

  • How to create a winning strategy with crappy content

    … or conference soon. Illustration courtesy Flickr CC and Robin Zebrowski Related Posts Tags: automated writing, economics of content marketing, marketing companion, podcasts Posted in Artificial Intelligence, B2B and social media, Big Data and Analytics, Content distribution, Content Marketing, Content Shock, economics of social media, futurist, innovation, Marketing Strategy, Podcasts, Technology, The Marketing Companion | No Comments » All posts …

    {grow}in Content How To's- 17 readers -
  • Social media giants tighten their grip on small content producers

    … a marketing expert had warned solo-preneurs to stop using Facebook and YouTube exclusively for their online biz. His advice was to diversify their income streams at all costs. He was right. Facebook fan page owners who relied solely on their Facebook presence had to pay dearly (pun intended) when the company started charging creators for reaching…

    {grow}in Content Facebook Twitter YouTube- 21 readers -
  • Does every business need content marketing? A reality check.

    … By Mark Schaefer Does every business need content marketing? Of course not. Let’s pause the hype machine for a moment shall we? Last week I had dinner with one of my best friends. He recently became president of a company whose primary line of business is producing highly-engineered rolls for the steel manufacturing process. He has a finite…

    {grow}in Content- 11 readers -
  • A new process to quantify content marketing success

    … and development by my team, our process actually quantifies your content marketing effort and compares your success to your closest competitors. We’ve named this new consulting practice The Content Code since it is based on many of the principles defined by my popular book of the same name. Our premise is simple. Publishing content is no longer the finish…

    {grow}in Social Content- 21 readers -
  • Case study: Social media engagement as a point of differentiation

    … via gouletpens.com The post Case study: Social media engagement as a point of differentiation appeared first on Schaefer Marketing Solutions: We Help Businesses {grow}. Related Stories A solution to the content marketing measurement puzzle Polish up your best content to drive content marketing value Facebook content strategy is a time bomb for inbound marketing There is no community on social media What are the best social media platforms for your business? …

    {grow}in Social Content- 14 readers -
  • A solution to the content marketing measurement puzzle

    … Code: Six essential strategies to ignite your content, your marketing, and your business. Top illustration courtesy Flickr CC and FrankieLeon The post A solution to the content marketing measurement puzzle appeared first on Schaefer Marketing Solutions: We Help Businesses {grow}. Related Stories Polish up your best content to drive content marketing value There is no community on social media Facebook content strategy is a time bomb for inbound marketing …

    {grow}in Content- 18 readers -
  • Polish up your best content to drive content marketing value

    … post’s copy, or add to it so that it is just as high value today. 4) What to optimize Here are eight things to consider when you optimize old posts: Headline Make sure your headline clearly reflects the content of your post, and phrases it in a way that people can find it in search. A bad headline would be “Why MLT Creative Is the Best B2B Marketing…

    {grow}in Content- 12 readers -
  • Do People Trump Content in Marketing?

    …% of the buying process is now digital.” But Sirius, to their credit, looked at this again. According to their research, more than 50% of buyers talked to a sales person at the beginning of the buying process. For more complex purchases, the figure increases to two-thirds! The most impactful “content” according to their research? A sales presentation…

    Eric Wittlake/ {grow}in Content- 12 readers -
  • The art and science of developing an enterprise content strategy

    … A few months ago, Kevin Green left his job at a marketing agency to become executive director of Marketing, Digital Strategy & Innovation for Dell. There are few companies that are more serious about serving customers through a diverse content portfolio than Dell is. But how does a company develop a comprehensive content strategy…

    {grow}in Social Content- 14 readers -
  • Why customer personas may be an outdated marketing technique

    … “When my head is in the typewriter the last thing on my mind is some imaginary reader. I don’t have an audience; I have a set of standards.” - Don DeLillo A few weeks ago here on {grow} I ran a piece by Rob Petersen explaining the value of working with “customer personas” to develop a content marketing plan. In fact, he provided 31 great…

    {grow}in Content- 7 readers -
  • The business case for content marketing consistency

    … Today I am going to explain the importance of content marketing consistency but it is going to come from an unusual place, a young Korean woman. This outstanding person was one of my favorite employees when I was in the corporate world. She was such an impressive young woman. Poised, savvy, articulate, with two advanced degrees from national…

    {grow}in Content- 12 readers -
Get the top posts daily into your mailbox!