Economics Of Content Marketing

  • Content monetization, brocial media, and the role of love in business

    … is like streaking down the center of an association hall, shouting ‘hey look at me I’m really great.’ Mark: Well, there are a lot of people who do that. The social media streakers. Phil: I like to call it kind of the brocial media. ‘Hey bro, what’s up!’ That’s fake. I don’t think anybody expects immediate responses on every channel, but they do…

    {grow}in Content- 23 readers -
  • How to create a winning strategy with crappy content

    … or conference soon. Illustration courtesy Flickr CC and Robin Zebrowski Related Posts Tags: automated writing, economics of content marketing, marketing companion, podcasts Posted in Artificial Intelligence, B2B and social media, Big Data and Analytics, Content distribution, Content Marketing, Content Shock, economics of social media, futurist, innovation, Marketing Strategy, Podcasts, Technology, The Marketing Companion | No Comments » All posts …

    {grow}in Content How To's- 21 readers -
  • Social media giants tighten their grip on small content producers

    …. The newest social media giant to limit one’s content marketing is the video platform — and second biggest search engine — YouTube. The platform has become more strict on how videos are allowed to make money. Within a couple of days of the announcement, many YouTube stars with millions of subscribers have lost the ability to monetize their videos…

    {grow}in Content Facebook Twitter YouTube- 25 readers -
  • Does every business need content marketing? A reality check.

    … By Mark Schaefer Does every business need content marketing? Of course not. Let’s pause the hype machine for a moment shall we? Last week I had dinner with one of my best friends. He recently became president of a company whose primary line of business is producing highly-engineered rolls for the steel manufacturing process. He has a finite…

    {grow}in Content- 11 readers -
  • A new process to quantify content marketing success

    … “MEASUREMENT” is the number one challenge for almost any marketer today. Do we try to attach the results of our efforts to awareness? Traffic? Sales? … or something else? How do we demonstrate value? This post explains an exciting new opportunity for content marketing measurement. Just a few years ago, Internet content was a novelty…

    {grow}in Social Content- 23 readers -
  • Case study: Social media engagement as a point of differentiation

    …, generosity, and helpfulness. Brian and Rachel run The Goulet Pen Company, an online store that sells fountain pens, paper, ink and wax seals (don’t you just love the irony here, marketing and selling such ‘old school’ items via the internet?). The thing is, Brian and Rachel understand social media and content marketing – indeed, marketing…

    {grow}in Social Content- 16 readers -
  • A solution to the content marketing measurement puzzle

    … Here is a common question I hear from many of my clients and students: My boss is looking at the leads we generated on advertising versus social media or content marketing and is questioning why he is putting money into content instead of doubling down on ads. How do I measure the value of what I am doing? First, let’s not rule out…

    {grow}in Content- 21 readers -
  • Polish up your best content to drive content marketing value

    … are shrinking. Simple economics. According to Forrester, 50% of content from enterprises is not even being used. Some research has determined that on a B2B site, as much as 80 percent of the content is never seen! Schaefer goes on to say that successful content marketing actually creates content shock for your competitors. If you have tons…

    {grow}in Content- 12 readers -
  • Do People Trump Content in Marketing?

    …, of people like us have had with solutions we are considering. But for many buyers, all of that is trumped by a conversation with a knowledgeable sales person. Content’s larger objective Many of us live in the bubble of the content marketing community that has developed online and through events. It seems we are forgetting how the rest of the world…

    Eric Wittlake/ {grow}in Content- 15 readers -
  • The art and science of developing an enterprise content strategy

    … A few months ago, Kevin Green left his job at a marketing agency to become executive director of Marketing, Digital Strategy & Innovation for Dell. There are few companies that are more serious about serving customers through a diverse content portfolio than Dell is. But how does a company develop a comprehensive content strategy…

    {grow}in Social Content- 15 readers -
  • Why customer personas may be an outdated marketing technique

    … politely and quietly as the ad agency walked the CMO and her team through a painstaking process to develop buyer “personas” for targeted content. I knew I would not have to make an intervention because I could tell the CMO, an experienced industry veteran, was growing increasingly agitated as we entered the third hour of the process! Finally…

    {grow}in Content- 9 readers -
  • The business case for content marketing consistency

    … Today I am going to explain the importance of content marketing consistency but it is going to come from an unusual place, a young Korean woman. This outstanding person was one of my favorite employees when I was in the corporate world. She was such an impressive young woman. Poised, savvy, articulate, with two advanced degrees from national…

    {grow}in Content- 12 readers -
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