Email 101

  • 5 Email Marketing Tips for SaaS Businesses

    … The following is a guest post from Hammad Akbar, a tech entrepreneur with a passion for technology and online marketing. He’s currently focusing on a new startup TruConversion , a SaaS application in web/mobile analytics space. Check out his blog HammadAkbar.com. By now, you know that email marketing is widely used for engaging users, creating…

    Movable Ink Blogin EMail- 14 readers -
  • Email Marketing Personalization 101

    … Imagine receiving an email from your best friend. You’d open it right away because a) It’s from someone you know and b) There’s a good chance the email content is relevant to you (and maybe even includes some salacious gossip). That’s the basic idea behind personalization for email marketers. (Minus the gossip. Usually.) When you personalize…

    Movable Ink Blog- 14 readers -
  • It’s a mobile world in email. Don’t forget the preview pane.

    …? If you don’t know or you’re not sure, you may be missing a real opportunity in the preview pane alone. In the early days of email marketing, the subject line was the element that most marketers left until last, but most email experts advocated as the best component for lifting open rates in 45 characters or less. Today, the preview text…

    Movable Ink Blogin EMail- 5 readers -
  • 6 Email List Segmentation Strategies for Retailers

    … Email marketing is a huge revenue-driver for retailers. A lot of companies will point to it as their number one digital marketing channel and research shows that, for every $1 spent, the average return on email marketing investment is about $44.25. But for all the power of email, many brands have yet to scratch the surface of targeting…

    Movable Ink Blogin EMail- 11 readers -