Email 101

  • Email Marketing Personalization 101

    … elements of your marketing emails like the subject line and email content, you’re speaking directly to your subscriber. And if you’re using more advanced personalization information like location or past purchases, you’ve successfully created a relevant experience. When you create relevant experiences using personalization, you get better results…

    Movable Ink Blog- 11 readers -
  • It’s a mobile world in email. Don’t forget the preview pane.

    How often do you read through your emails the way your readers do? Not often enough is the honest answer from most businesses. Taking that moment or two to experience your own email the way your readers will can make a huge difference in the effectiveness of your campaigns. What do they see first? What makes them open and read your email? If you don’t know or you’re not sure ...

    Movable Ink Blog- 4 readers -
  • 6 Email List Segmentation Strategies for Retailers

    … Email marketing is a huge revenue-driver for retailers. A lot of companies will point to it as their number one digital marketing channel and research shows that, for every $1 spent, the average return on email marketing investment is about $44.25. But for all the power of email, many brands have yet to scratch the surface of targeting…

    Movable Ink Blogin EMail- 8 readers -
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