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You’ve all heard my complaints on the lack of advancements in email support over the years so I won’t spend (too much) time whining about it. I only wish that one large email client (app or browser), would break out of the pack and try to fully support the latest versions of HTML and CSS. I have no doubt that tens of millions of dollars are being spent by companies to fine-tune their emails.
… that modern Apple devices use. Responsive – make sure your email looks great on mobile and tablet devices. You may want to add wearables, soon! Email Send Checks The mechanics of the email and how it functions when it gets to your subscriber’s inbox can impact your credibility as well as your click-through and conversion rates. From Address – use…