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Last August, Interpol arrested a 40-year-old Nigerian con artist, known only as “Mike,” who was the alleged mastermind of an email scam cartel that swindled over $60 million from victims around the world. Mike operated various email schemes including the infamous “Nigerian Prince” ruse, which elaborately establishes a heartbreaking and potentially profitable tale before asking for money.
… as a natural step, and standing out from competitors aren’t shortcut tactics. Deep connections with readers and customers comes with responsibility: serving your continuously loyal customers. The superpower ability used by admired entrepreneurs is EMPATHY marketing.Click To Tweet Empathy is known as considering others’ perspectives, taking their points…
… You are (presumably) a person. The people you are trying to reach with your brand’s message are, amazingly, people as well. Content works better when it comes from a place of empathy—that is, when you know your audience and can speak to them on a personal level. For example, I can use my astounding powers of empathy to read your mind right now…