• The Science Behind the Power of Storytelling

    … skepticism and decreases the likelihood for action. Unlike statistics, stories trigger emotions—actual physical and chemical changes in our body. In a thoughtful post on Greater Good, a science publication associated with the University of California, Berkeley, Jeremy Adam Smith crystalizes why good stories are so powerful: “Stories are told…

    The Content Strategist- 30 readers -
  • How Empathy Marketing Shows Your Readers and Customers You Care

    … Your head spins with confusion. What could possibly help you acquire marketing results—no matter which online products and services you offer? It’s an ability wildly successful entrepreneurs who are serving an audience (readers, viewers, customers) have mastered. Writing content readers can’t stop reading, bonding with readers, selling…

    Growmapin How To's- 33 readers -
  • Empathy in Content Marketing: Three Stories to Tell Your Audience

    … You are (presumably) a person. The people you are trying to reach with your brand’s message are, amazingly, people as well. Content works better when it comes from a place of empathy—that is, when you know your audience and can speak to them on a personal level. For example, I can use my astounding powers of empathy to read your mind right now…

    TopRank®in Content- 11 readers -
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