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Your head spins with confusion. What could possibly help you acquire marketing results—no matter which online products and services you offer? It’s an ability wildly successful entrepreneurs who are serving an audience (readers, viewers, customers) have mastered. Writing content readers can’t stop reading, bonding with readers, selling as a natural step, and standing out fr ...
… You are (presumably) a person. The people you are trying to reach with your brand’s message are, amazingly, people as well. Content works better when it comes from a place of empathy—that is, when you know your audience and can speak to them on a personal level. For example, I can use my astounding powers of empathy to read your mind right now…