• The Science Behind the Power of Storytelling

    … can experience a more extreme version of the phenomenon of surprise by watching this ad featuring a super fresh minivan: We’re creatures of habit and we can’t help but involuntarily focus on an event that violates our existing schemas. Triggering empathy and understanding Princeton neuroscientist Uri Hasson wanted to understand more about what…

    The Content Strategist- 30 readers -
  • How Empathy Marketing Shows Your Readers and Customers You Care

    … as a natural step, and standing out from competitors aren’t shortcut tactics. Deep connections with readers and customers comes with responsibility: serving your continuously loyal customers. The superpower ability used by admired entrepreneurs is EMPATHY marketing.Click To Tweet Empathy is known as considering others’ perspectives, taking their points…

    Growmapin How To's- 35 readers -
  • Empathy in Content Marketing: Three Stories to Tell Your Audience

    … You are (presumably) a person. The people you are trying to reach with your brand’s message are, amazingly, people as well. Content works better when it comes from a place of empathy—that is, when you know your audience and can speak to them on a personal level. For example, I can use my astounding powers of empathy to read your mind right now…

    TopRank®in Content- 11 readers -