Epic Curated Content

  • Content Curation Grows Up: What You Need To Know

    … again and again. This piece pre-dates the hiring of a Director of Content Curation. Epic content Epic curated content supports a larger marketing objective than a blog post or occasional article. LinkedIn’s Jason Miller calls this “Big Rock Content.” It’s the turkey that gets carved up for leftovers. While this standalone content curation can…

    Heidi Cohen/ Heidi Cohenin Content How To's- 21 readers -
  • The Secret Sauce For Creating Epic Curated Content

    …Content Curation Lessons From Lee Odden Author of Optimize, Lee Odden is the master of developing curated conference ebooks. These ebooks are a classic example of epic curated content. Epic curated content is a major content marketing effort that’s both original content and curated content because it’s co-created with participants. To learn…

    Heidi Cohen/ Heidi Cohenin Content- 10 readers -
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