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Marketing Automation offers new possibilities to Marketers. Marketing Automation is growing at an increasing rate as Marketing and technology more and more often go hand in hand. Looking for insight into the current state of Marketing Automation, the market and statistics on adoption and use, I compiled a list of all (useful) available statistics.
Last year Vodafone Netherlands started with a new email marketing prospecting program. Growing their customer base is a real challenge, seeing the mobile phone market is shrinking. Immediately after launching the email program, they started with Marketing Performance Improvement. Vodafone is also using some innovative list-growth techniques, which are certainly paying off.