- Our Blog
… the #1 benefit of marketing automation as the ability to generate more and better leads. – Pepper Global “Marketing Automation Trends Report 2014” (2013) B2C marketers who are using automation- including everything from birthday emails to cart abandonment programs – have seen conversion rates as high as 50%. – eMarketer “Email Marketing…
Last year Vodafone Netherlands started with a new email marketing prospecting program. Growing their customer base is a real challenge, seeing the mobile phone market is shrinking. Immediately after launching the email program, they started with Marketing Performance Improvement. Vodafone is also using some innovative list-growth techniques, which are certainly paying off.