Facebook: Statistics

  • Report: Facebook activity dwindles in 2016, influencer marketing is up

    … Influencer marketing platform Mavrck has published a great deal of informative statistics for marketers who are using Facebook to speak to their audiences, particularly with how the algorithm has affected user engagement with branded content and general user posting behavior. Using Mavrk’s dataset, which culled data 25 million Facebook posts…

    Marketing Landin Social Facebook- 28 readers -
  • Facebook discloses new measurement errors, continues to hone its math

    …. And it’s one that may not subside until Facebook allows independent firms to directly measure these previously faulty stats, rather than relying on Facebook for the raw, corrected data. Okay, now for the details of what’s up with Facebook’s math this time. Inconsistent engagement stats for off-Facebook links Facebook’s Graph API and mobile app report…

    Marketing Landin Social Facebook- 24 readers -