Facebook: Statistics

    • Report: Facebook activity dwindles in 2016, influencer marketing is up

      Influencer marketing platform Mavrck has published a great deal of informative statistics for marketers who are using Facebook to speak to their audiences, particularly with how the algorithm has affected user engagement with branded content and general user posting behavior. Using Mavrk’s dataset, which culled data 25 million Facebook posts, they’ve been able to learn quite ...

      Marketing Land- 23 readers -
  • Facebook discloses new measurement errors, continues to hone its math

    …. And it’s one that may not subside until Facebook allows independent firms to directly measure these previously faulty stats, rather than relying on Facebook for the raw, corrected data. Okay, now for the details of what’s up with Facebook’s math this time. Inconsistent engagement stats for off-Facebook links Facebook’s Graph API and mobile app report…

    Marketing Landin Social Facebook- 13 readers -
  • Facebook Announces SMB Video Offering & 3 Million Advertiser Milestone

    … advertisers are small businesses. It also said that “50 million small businesses now use Pages on Facebook.” About The Author Greg Sterling is a Contributing Editor at Search Engine Land. He writes a personal blog, Screenwerk, about connecting the dots between digital media and real-world consumer behavior. He is also VP of Strategy and Insights for the Local Search Association. Follow him on Twitter or find him at Google+. (Some images used under license from Shutterstock.com.)…

    Greg Sterling/ Marketing Landin Social- 8 readers -
  • Facebook Passes Milestone: 1 Billion Users In A Day

    … Were you one in a billion? More than one billion people used Facebook on Monday, surpassing the 10-figure mark for the first time ever, founder and CEO Mark Zuckerberg reported in a Facebook post today. “On Monday, 1 in 7 people on Earth used Facebook to connect with their friends and family,” Zuckerberg wrote. “When we talk about our…

    Martin Beck/ Marketing Landin Social Facebook- 25 readers -
  • Survey: Teens Spend 2X More Time With Mobile Than PCs Or TVs

    … simplify and improve the checkout process. YouTube was the social media site that teens devoted the most time to according to the survey, followed by Facebook and Facebook-owned Instagram. Facebook Messenger was the most popular messaging app. Instagram and Snapchat were tied for a close second. The question that produced the chart above was, “Which…

    Greg Sterling/ Marketing Land- 12 readers -
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