• Does Your Website Talk Like Amazon?

    … meaningful interactions. Xbox While I’m not personally an Xbox user, I know lots of people who are. One of my team members, Felicia (PERQ’s Content Specialist), is pretty frequent user. Besides the extensive choice in games, Felicia likes the Xbox One’s current user interface — which is both highly engaging and personalized. When using an Xbox…

    Marketing Technology Blog- 29 readers -
  • Get Started on A/B Testing With These 7 Elements

    … been known to increase conversion rates dramatically. Utilizing strategies to remove the number of form fields on a landing page. Adding video on the page. I’d add that removing poorly developed videos has also been proven to increase conversions… be sure to test. Using compelling headlines that entice the reader to click-through and help them…

    Douglas Karr/ Marketing Technology Blog- 27 readers -
  • The Best WordPress Plugins for Business 2014

    … to mention some services outside the plugins that make your business blog run fantastic! WPEngine – Trusted, Secure and Fast Business Hosting – This managed WordPress hosting service increases your site’s loading speed and ensures your site stays up, performs well, and is backed up on a regular basis. CircuPress – Any digital marketer worth their salt…

    Douglas Karr/ Marketing Technology Blogin EMail Blogging- 20 readers -
  • Moving Beyond the Like with Google Analytics

    … the likes, you’ll find that you rely less on gut instinct and more on hard data. When you collect actionable data, you can make better marketing decisions. Chris Lucas is the vice president of business development at form conversion provider Formstack. …

    AllFacebookin Google Facebook- 25 readers -
  • How to Make Marketing Analytics Easier

    …’ experiences. 4. Be consistent with analysis. When marketing departments are busy, complex analysis can become a lower priority. That’s probably why only 37 percent of marketers use analytics on a regular basis. Vanity metrics are so much easier to collect and understand. Analyze your past data to make smart predictions about future campaigns…

    Chris Lucas/ Convince and Convertin Twitter How To's- 12 readers -
  • 11 massively doable ways to increase conversions with better forms

    … I recently collaborated on my friends at Formstack (a very nifty system for creating and managing smart, online forms) on a free Webinar to help marketers see all the ways they could be improving their results with form tweaks. We spend a lot of time, energy and money to get people to visit our websites and landing pages, but it many cases we…

    Jay Baer/ Convince and Convert- 10 readers -
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