Formstack

  • Get Started on A/B Testing With These 7 Elements

    … understand the benefits of your offer. Call to Action and Ad testing to optimize click-through rates, including the size, location, wording and design of buttons. The voice of the page… is it friendly, urgent, professional, declarative, ominous? The way you tell your story is critical to the results you achieve. The colors used in your page…

    Douglas Karr/ Marketing Technology Blog- 24 readers -
  • The Best WordPress Plugins for Business 2014

    … images and thumbnails on the fly, enabling you to lower image size and load times without losing quality. More Functional Forms Formstack – Adds a button to your WordPress editor so you can easily select and embed a Formstack web form. Insert the shortcode into your content or use a widget for seamless integration. Gravity Forms – Quick and easy…

    Douglas Karr/ Marketing Technology Blogin EMail Blogging- 15 readers -
  • Moving Beyond the Like with Google Analytics

    … the likes, you’ll find that you rely less on gut instinct and more on hard data. When you collect actionable data, you can make better marketing decisions. Chris Lucas is the vice president of business development at form conversion provider Formstack. …

    AllFacebookin Google Facebook- 21 readers -
  • How to Make Marketing Analytics Easier

    …’ experiences. 4. Be consistent with analysis. When marketing departments are busy, complex analysis can become a lower priority. That’s probably why only 37 percent of marketers use analytics on a regular basis. Vanity metrics are so much easier to collect and understand. Analyze your past data to make smart predictions about future campaigns…

    Chris Lucas/ Convince and Convertin Twitter How To's- 10 readers -
  • 11 massively doable ways to increase conversions with better forms

    … I recently collaborated on my friends at Formstack (a very nifty system for creating and managing smart, online forms) on a free Webinar to help marketers see all the ways they could be improving their results with form tweaks. We spend a lot of time, energy and money to get people to visit our websites and landing pages, but it many cases we…

    Jay Baer/ Convince and Convert- 10 readers -
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