Formstack

  • Does Your Website Talk Like Amazon?

    … meaningful interactions. Xbox While I’m not personally an Xbox user, I know lots of people who are. One of my team members, Felicia (PERQ’s Content Specialist), is pretty frequent user. Besides the extensive choice in games, Felicia likes the Xbox One’s current user interface — which is both highly engaging and personalized. When using an Xbox…

    Marketing Technology Blog- 37 readers -
  • Get Started on A/B Testing With These 7 Elements

    … understand the benefits of your offer. Call to Action and Ad testing to optimize click-through rates, including the size, location, wording and design of buttons. The voice of the page… is it friendly, urgent, professional, declarative, ominous? The way you tell your story is critical to the results you achieve. The colors used in your page…

    Douglas Karr/ Marketing Technology Blog- 30 readers -
  • The Best WordPress Plugins for Business 2014

    … images and thumbnails on the fly, enabling you to lower image size and load times without losing quality. More Functional Forms Formstack – Adds a button to your WordPress editor so you can easily select and embed a Formstack web form. Insert the shortcode into your content or use a widget for seamless integration. Gravity Forms – Quick and easy…

    Douglas Karr/ Marketing Technology Blogin EMail Blogging- 22 readers -
  • Moving Beyond the Like with Google Analytics

    …, Google Analytics has a learning curve. Yes, you have to set up tracking tools ahead of time, which requires advance planning. That’s why it’s just easier not to bother using more advanced tools. However, you’re missing out on helpful data. Luckily, there are tons of online resources that can walk you through the basics of UTM parameters, conversion…

    AllFacebookin Google Facebook- 25 readers -
  • How to Make Marketing Analytics Easier

    … Tons of marketers hate data, so they only focus on the low-hanging fruit. These “vanity metrics” include data like total page views, Twitter followers, and other fluffy numbers. The strongest marketers are the ones who collect actionable data. Doing so leads to the most profitable outcomes. If you’d like to be more actionable with your…

    Chris Lucas/ Convince and Convertin Twitter How To's- 13 readers -
  • 11 massively doable ways to increase conversions with better forms

    … I recently collaborated on my friends at Formstack (a very nifty system for creating and managing smart, online forms) on a free Webinar to help marketers see all the ways they could be improving their results with form tweaks. We spend a lot of time, energy and money to get people to visit our websites and landing pages, but it many cases we…

    Jay Baer/ Convince and Convert- 10 readers -
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