• Get Started on A/B Testing With These 7 Elements

    … be tested for optimization. But our newest infographic shows you a few good places to start. Jumping into A/B Testing can be daunting, so Formstack has developed this infographic to help you get started. Here are 7 elements that you can test on any page to help increase conversion rates: The size of the image on the page. Larger images have…

    Douglas Karr/ Marketing Technology Blog- 24 readers -
  • The Best WordPress Plugins for Business 2014

    … strategies. Engage & Convert DKOATED CTA Buttons – Easy-to-use, CSS-only, SEO-ready call-to-action buttons for WordPress. No external resources, no javascript and no images necessary for a beautiful button that can’t be missed. OptinMonster – Create attention-grabbing opt-in forms that turn visitors into subscribers and customers. Choose…

    Douglas Karr/ Marketing Technology Blogin EMail Blogging- 17 readers -
  • Moving Beyond the Like with Google Analytics

    … and run behavior reports to see which actions customers take on your website. Review user flow reports and evaluate drop-off points to determine how customers interact with your content. Google Analytics also lets you run free A/B tests, or experiments. A/B testing is critical to becoming a data-minded marketer. Only 24 percent of marketers create…

    AllFacebookin Google Facebook- 24 readers -
  • How to Make Marketing Analytics Easier

    …. Even though analysis is time-consuming, making the effort is valuable. Using analytics to improve marketing campaigns can save time—and increase revenue—in the long run. #5. Assign real dollar values. Can you believe that only one-third of marketers track ROI on their campaigns? That might just be the most important number you can track! Dollars…

    Chris Lucas/ Convince and Convertin Twitter How To's- 10 readers -
  • 11 massively doable ways to increase conversions with better forms

    … I recently collaborated on my friends at Formstack (a very nifty system for creating and managing smart, online forms) on a free Webinar to help marketers see all the ways they could be improving their results with form tweaks. We spend a lot of time, energy and money to get people to visit our websites and landing pages, but it many cases we…

    Jay Baer/ Convince and Convert- 10 readers -
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