• Does Your Website Talk Like Amazon?

    … to their customer profile. Try a Free Trial of AskNicely Formstack If you’re a marketer, or you own an eCommerce business, chances are pretty good that you know who Formstack is. If you don’t know, Formstack is a platform that allows businesses to design their own online forms and manage the data collected. Those are the layman’s terms, at least…

    Marketing Technology Blog- 39 readers -
  • Get Started on A/B Testing With These 7 Elements

    … Testing continues to be proven as one of the top means for any business to increase views, clicks and conversions on their website. Building out a testing strategy for landing pages, call-to-actions, and email should be on your marketing schedules. The good news? Almost anything can be tested for optimization! The bad news? Almost anything can…

    Douglas Karr/ Marketing Technology Blog- 31 readers -
  • The Best WordPress Plugins for Business 2014

    …, handy keyboard shortcuts requiring just two taps. Advanced Custom Fields – Make it easy for administrators, authors and editors to customize your website by simplifying its administration. ACF is simple to implement and highly customizable. Buy the additional licensed add-ons for some incredible features. Akismet – WordPress’ most popular…

    Douglas Karr/ Marketing Technology Blogin EMail Blogging- 22 readers -
  • Moving Beyond the Like with Google Analytics

    … the likes, you’ll find that you rely less on gut instinct and more on hard data. When you collect actionable data, you can make better marketing decisions. Chris Lucas is the vice president of business development at form conversion provider Formstack. …

    AllFacebookin Google Facebook- 25 readers -
  • How to Make Marketing Analytics Easier

    … Tons of marketers hate data, so they only focus on the low-hanging fruit. These “vanity metrics” include data like total page views, Twitter followers, and other fluffy numbers. The strongest marketers are the ones who collect actionable data. Doing so leads to the most profitable outcomes. If you’d like to be more actionable with your…

    Chris Lucas/ Convince and Convertin Twitter How To's- 13 readers -
  • 11 massively doable ways to increase conversions with better forms

    … I recently collaborated on my friends at Formstack (a very nifty system for creating and managing smart, online forms) on a free Webinar to help marketers see all the ways they could be improving their results with form tweaks. We spend a lot of time, energy and money to get people to visit our websites and landing pages, but it many cases we…

    Jay Baer/ Convince and Convert- 11 readers -
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