• Get Started on A/B Testing With These 7 Elements

    … understand the benefits of your offer. Call to Action and Ad testing to optimize click-through rates, including the size, location, wording and design of buttons. The voice of the page… is it friendly, urgent, professional, declarative, ominous? The way you tell your story is critical to the results you achieve. The colors used in your page…

    Douglas Karr/ Marketing Technology Blog- 25 readers -
  • The Best WordPress Plugins for Business 2014

    … and analytics features. WordPress SEO – The first true, all-in-one SEO solution for WordPress, including on-page content analysis, XML sitemaps, authorship and more. Video SEO for WordPress – The Video SEO for WordPress plugin makes sure that your embedded videos are shown in the video search results as videos, with a thumbnail image…

    Douglas Karr/ Marketing Technology Blogin EMail Blogging- 17 readers -
  • Moving Beyond the Like with Google Analytics

    … the likes, you’ll find that you rely less on gut instinct and more on hard data. When you collect actionable data, you can make better marketing decisions. Chris Lucas is the vice president of business development at form conversion provider Formstack. …

    AllFacebookin Google Facebook- 24 readers -
  • How to Make Marketing Analytics Easier

    … Tons of marketers hate data, so they only focus on the low-hanging fruit. These “vanity metrics” include data like total page views, Twitter followers, and other fluffy numbers. The strongest marketers are the ones who collect actionable data. Doing so leads to the most profitable outcomes. If you’d like to be more actionable with your…

    Chris Lucas/ Convince and Convertin Twitter How To's- 10 readers -
  • 11 massively doable ways to increase conversions with better forms

    … I recently collaborated on my friends at Formstack (a very nifty system for creating and managing smart, online forms) on a free Webinar to help marketers see all the ways they could be improving their results with form tweaks. We spend a lot of time, energy and money to get people to visit our websites and landing pages, but it many cases we…

    Jay Baer/ Convince and Convert- 10 readers -
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