• Does Your Website Talk Like Amazon?

      When was the last time Amazon asked you who you were? Probably when you first signed up for your Amazon account, right? How long ago was that? That’s what I figured! As soon as you sign into your Amazon account (or simply visit their site if you’re logged in), it immediately greets you on the right-hand corner.

      Marketing Technology Blog- 19 readers -
  • Get Started on A/B Testing With These 7 Elements

    … be tested for optimization. But our newest infographic shows you a few good places to start. Jumping into A/B Testing can be daunting, so Formstack has developed this infographic to help you get started. Here are 7 elements that you can test on any page to help increase conversion rates: The size of the image on the page. Larger images have…

    Douglas Karr/ Marketing Technology Blog- 26 readers -
  • The Best WordPress Plugins for Business 2014

    … from popups, floating footer bars, slide-ins and others to create your opt-in form in 60 seconds flat. CircuPress - Send beautiful, responsive newsletters with your latest posts to subscribers with ease, without leaving WordPress. Reliable email marketing and subscriber management right from your WordPress administrative panel. Drip – Gather new…

    Douglas Karr/ Marketing Technology Blogin EMail Blogging- 20 readers -
  • Moving Beyond the Like with Google Analytics

    … and run behavior reports to see which actions customers take on your website. Review user flow reports and evaluate drop-off points to determine how customers interact with your content. Google Analytics also lets you run free A/B tests, or experiments. A/B testing is critical to becoming a data-minded marketer. Only 24 percent of marketers create…

    AllFacebookin Google Facebook- 24 readers -
  • How to Make Marketing Analytics Easier

    … tracking tools in Google Analytics ahead of time, which requires advance planning. That’s why it’s just easier to rely on vanity metrics. Do your homework. There are tons of resources to walk you through the basics of UTM parameters, conversion goals, and traffic channels. Although it takes more effort to set up individual campaign tracking…

    Chris Lucas/ Convince and Convertin Twitter How To's- 10 readers -
  • 11 massively doable ways to increase conversions with better forms

    … I recently collaborated on my friends at Formstack (a very nifty system for creating and managing smart, online forms) on a free Webinar to help marketers see all the ways they could be improving their results with form tweaks. We spend a lot of time, energy and money to get people to visit our websites and landing pages, but it many cases we…

    Jay Baer/ Convince and Convert- 10 readers -
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