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I spent most of the weekend thinking about and laughing at penguins, after seeing a promo for Dreamworks Animations’ Penguins of Madagascar (shown above), a hilarious animated comedy set to debut in November. However, on Sunday, when I saw it was confirmed that Google had launched the long-anticipated Penguin 3.
… developed at its Manufacturing Solutions Facility in Fort Worth, Texas. What makes #GEInstaWalk successful as a B2B content marketing effort?: For starters, GE handpicks a manageable number of participants — the brand isn’t interested in merely flooding Instagram with thousands of images that use the same hashtag. GE selects participants who already…