General Seo

  • 5 tips on branding

    … Branding is an essential aspect of your marketing strategy. If you develop an awesome branding strategy, people will get to know your brand, your company, and your website. In this post, I will first explain what branding is and why it can help you with your SEO. After that, I’ll give 5 practical tips you can use to improve your own branding…

    Marieke Van De Rakt/ Yoast- 10 readers -
  • robots.txt: the ultimate guide

    The robots.txt file is one of the primary ways of telling a search engine where it can and can’t go on your website. All major search engines support the basic functionality it offers. There are some extra rules that are used by a few search engines which can be useful too. This guide covers all the uses of robots.txt for your website.

    Joost De Valk/ Yoast- 9 readers -
  • Ask Yoast: should I never buy links?

    …! Learn all about promoting your blog the right way! Our Blog SEO eBook provides lots of tips to get more visitors to your site » In the series Ask Yoast we answer your question, on video! So send your SEO question to ask@yoast.com and finally get that answer! …

    Joost De Valk/ Yoast- 7 readers -
  • Ask Yoast: page tabs and SEO

    Welcome to another Ask Yoast! This time we’ll take a question from Gary Cannon (Home España). He asks: “What’s your opinion on SEO and using page tabs? Should each tab have an SEO text or just the first tab?” Should you really use tabs? Check out our video or read the answer below! Ask Yoast transcript Well, in fairness, Google says, and testing shows, that Google really onl ...

    Joost De Valk/ Yoast- 9 readers -
  • hreflang: the ultimate guide

    …. This is the type of problem hreflang was designed to solve. In this (very long) article we’ll discuss: What hreflang is for. What the SEO benefit of hreflang is. What hreflang is. What hreflang accomplishes. Whether or not you should use hreflang. Which architectural decisions you should make. The basic technical ideas about hreflang…

    Joost De Valk/ Yoast- 11 readers -
  • Yoast SEO plugin tutorials

    Do you encounter any difficulties configuring your Yoast SEO plugin? Want to know more about all features and settings of the Yoast SEO plugin? We have great news for you! Joost has made a series of Yoast SEO plugin tutorials for every tab on every page of the Yoast SEO configuration pages. A playlist of a total of 33 screencasts will be available for free for all of our users! ...

    Marieke Van De Rakt/ Yoast- 12 readers -
    Earlier about the same topic:
  • Ask Yoast: Google PageSpeed score

    … In Ask Yoast we handle your SEO question! This time we received a question from Stefan Wohlert from Venlo, just around the corner here in the Netherlands. He asks: “How important is the Google PageSpeed score for SEO?” In this video we explain what this score means for your site’s SEO: Focus on a fast website Can’t watch the video? Here’s…

    Joost De Valk/ Yoastin Google- 17 readers -
  • How to optimize your real estate site

    … and a map with the location of your office. Our Local SEO plugin will help you a lot in optimizing these details by adding schema.org markup to your address details. It also provides an easy option to add that map and even an option for directions. One more thing about contact forms: if you’re looking at a certain house, and like what you see, you…

    Michiel Heijmans/ Yoastin How To's- 11 readers -
  • Optimize your (WordPress) gallery

    … multiple images in a Tweet (or Facebook post for that matter), you’ll have to upload these manually. Our Yoast SEO plugin automatically adds the featured image of your post to your tweet! Check out our Yoast SEO Plugin! » My recommendation when sharing a page that contains a photo gallery as the primary content of that page, is to upload three…

    Michiel Heijmans/ Yoastin Social Blogging- 9 readers -
  • WordPress & AMP: part II

    … My previous post about AMP lead to a ton of questions and rightfully so. We’ve been testing, developing and working hard in general on understanding what needs to be done to get AMP working without too many errors. This post is an update on where we stand right now, introduces an updated Yoast SEO AMP Glue plugin with new features and gives some…

    Joost De Valk/ Yoastin Blogging- 9 readers -
  • How to optimize your news site

    … website. It will be a lot harder to get into Google News and your news might not be indexed as quickly as news on a website that is focused on news alone, like the Huffington Post or The Guardian. Google says this about it: “Google News is not a marketing service.” Send your press releases elsewhere :) WordPress? News SEO! If you’re using WordPress…

    Michiel Heijmans/ Yoast- 10 readers -
  • Yoast SEO 3.1: Improved snippet editor and primary category

    Today we’re releasing Yoast SEO 3.1. It’s a release we’re truly very proud of in terms of functionality but also in the process we’ve gone through. Yoast SEO 3.0 was arguably our biggest release ever, with a lot of changes that needed to happen but it also lead to issues. Yoast SEO 3.1 aims to keep the good things of 3.0 while fixing the things that most people didn’t like.

    Joost De Valk/ Yoast- 33 readers -
  • Setting up WordPress for AMP: Accelerated Mobile Pages

    … Google has been pushing a new concept called Accelerated Mobile Pages, in short AMP. This post explains what AMP is and aims to do, who should implement and why, how to get your WordPress site ready for AMP and how to make sure Yoast SEO integrates nicely with it. What are Accelerated Mobile Pages? What is AMP? The Accelerated Mobile Pages…

    Joost De Valk/ Yoastin Blogging- 25 readers -
  • Ask Yoast: how to become an outstanding SEO

    It’s time for another Ask Yoast! We received the following question from Francisco Acuña (Nuevo Léon, Mexico) at ask@yoast.com: “Can you give 1 or 2 quick tips you think are key to become an outstanding SEO?” Watch the video to learn the tricks of the trade! Unable to watch the answer? We made a transcript for you: “The honest answer is: I can give you one or two quick tips ...

    Joost De Valk/ Yoast- 9 readers -
  • Weekly SEO recap: speed it up!

    … works but we need to fix some interaction issues between it and our Yoast SEO plugin. Read more: ‘Weekly SEO recap: AMPlified spam’ » Instant Articles for Facebook In the same trend as AMP for Google, Facebook’s Instant Articles will soon (as in, in April) be available to all. There’s a WordPress plugin for that too, which I’m also looking at to make…

    Joost De Valk/ Yoastin SEO- 11 readers -
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