Genius

  • Sponsored Comments: Can Genius Build the Next Big Ad Platform?

    … if—then Genius has some interesting ad prospects. Platforms like Facebook, Twitter, and Snapchat control everything within their own walls. But Genius can be everywhere on the open web. In theory, it could sell ads on any web page, via its pop-up sidebar. And similar to Facebook, Genius could let publishers pay to promote related stories. You’re not supposed…

    Jordan Teicher/ The Content Strategistin Social- 12 readers -
  • Spotify, Genius Partner for Behind the Lyrics Playlists on iPhone

    … Spotify has announced its partnership with Genius (a database of song lyrics and ‘crowdsourced musical knowledge’) to create a series of playlists called ‘Behind the Lyrics.’ These playlists have been curated by Spotify and Genius, and are designed to help music fans learn more about their favorite artists and songs. The first playlist…

    AllTwitter- 11 readers -
  • The Biggest Reason It’s Hard to Recognize Genius

    …. “The Beatles have no future in show business.” This turned out to be one of the worst mistakes in the history of the music industry. The Decca people weren’t idiots; they knew the music biz. But they were human. And we humans, it turns out, are bad at recognizing genius. Said psychologist David Dunning in a recent interview with Smart Planet…

    Shane Snow/ The Content Strategist- 4 readers -
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