• Sponsored Comments: Can Genius Build the Next Big Ad Platform?

    … if—then Genius has some interesting ad prospects. Platforms like Facebook, Twitter, and Snapchat control everything within their own walls. But Genius can be everywhere on the open web. In theory, it could sell ads on any web page, via its pop-up sidebar. And similar to Facebook, Genius could let publishers pay to promote related stories. You’re not supposed…

    Jordan Teicher/ The Content Strategistin Social- 21 readers -
  • Spotify, Genius Partner for Behind the Lyrics Playlists on iPhone

    …, Tinashe and Diplo, who have shared their thoughts on some of their favorite songs. In a statement, Pusha T commented: I’ve partnered with Genius and Spotify to take you ‘Behind The Lyrics’ of my greatest songs because every word that I write means something to me. Together we’ve found a way to bring my fans a deeper listening experience and raise…

    AllTwitter- 13 readers -
  • The Biggest Reason It’s Hard to Recognize Genius

    … would want a computer in their home,” said Digital Equipment Corp. president Ken Olson in 1977. When FedEx founder Fred Smith presented his idea for an overnight delivery service to his management professor at Yale, the professor shot it down. “In order to earn better than a ‘C’,” he said, “the idea must be feasible.” “The best startup ideas seem…

    Shane Snow/ The Content Strategist- 6 readers -
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