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I wrote a ridiculously thorough campaign tagging guide, followed by a companion channels guide. Why? Because campaign tagging and broken (or under-optimized) channels are a couple of the biggest culprits in the glut of really bad data I see when I do analytics audits. So in this post I’m going to dive deeper into how to customize your Google Analytics channels — and why it’s so important.
… Note: Bad news — All the cool API Excel extensions are PC swim only. Backstory When the Annielytics’ Dashboard Course was first released, Excellent Analytics was the best option for a free Google Analytics API tool. But now Excellent Analytics is no longer available, so we’re providing training on a new-and-improved option: Analytics Edge. Video…