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… of the case study Google subsequently tested the alternative banner approach for app promotion (upper right example). It found that: 1-day active users on our mobile website increased by 17 percent. G+ iOS native app installs were mostly unaffected (-2 percent). (We’re not reporting install numbers from Android devices since most come with Google+ installed…
Yesterday's news that Google+ has dumped its real-name requirement raised a number of interesting questions, both philosophical and practical. Will Google+ become a haven for trolls? Will YouTube's notorious commenters now be able to unleash more ugliness behind a fresh cloak of anonymity? What is the process for changing a user name? What if you want to use only one name? I ...