Google: Google +1

  • Google: Data Show Users Hate App-Promotion Interstitials

    … Very often smartphone users click on a link to a mobile web page and are confronted by a interstitial promotion asking them to download the publisher’s app. Users generally hate these takeovers and they do almost nothing for the brand or publisher — except alienate users. Google has determined empirically that interstitials don’t work…

    Greg Sterling/ Marketing Landin Google- 20 readers -
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