- Our Blog
… It’s (another) new chapter in the the tangled web of relationships between the search advertising networks. Tuesday, Microsoft announced the launch of the Bing Network, marking the end of the Yahoo Bing Network. Despite the fact that Bing Ads continues to serve ads on a sizable percentage of Yahoo search results, Stephen Sirich, GM of Bing Ads…
When Yahoo debuted Gemini in Feburary 2014, it signaled CEO Marissa Meyer’s drive to make Yahoo a player in search again — with mobile as the way in. A marketplace that couples search with one of the hottest growth areas in digital — native — is a major piece of Mayer’s turnaround plan. But getting agencies and marketers to invest in and commit resources to a nascent platfor ...
For the past 15 years or so, the search engine hierarchy has been pretty clear: Google is the dominating force in the search world, with all other platforms solidly behind. Bing came onto the scene a little late but has grown steadily to reach a search market share of more than 20 percent, chipping away at Google’s still-dominant 66-percent position.