Gumgum

  • The express guide to in-image ads: Publisher edition

    … Consumers may have tuned out banner ads and 300×250 sidebar units, but they’re laser-focused on carefully curated image embeds from their favorite publishers. Editorial teams are working overtime to create and curate quality images to accompany their text posts. The problem for advertisers and editors alike? How to capture the eyes that have…

    Digidayin Display- 10 readers -
  • Millennials Aren’t Shopping on Social Media (Infographic)

    … Marketers and retailers have been trying to push social commerce on social media users. Many see it as the next wave for social marketing, as it allows connection with customers, increased opportunities for conversion and instant purchases. However, millennials–whose buying power is expected to reach $200 billion by 2017–aren’t biting…

    AllFacebookin Social- 26 readers -
  • The do’s and don’ts of in-image ads

    … We live in a visual culture. From the rise of Snapchat to the ubiquity of emojis, it’s clear that words are out and images are in. With images taking center stage, publishers are turning to in-image advertising to build revenue by putting marketing messages in the places where eyes are truly focused. There’s just one problem. Like all the good…

    Digiday- 12 readers -
  • The Secret Life of Brands: What Image-Recognition Technology Reveals

    …/md2GbgV2PG — Trip Manfro (@pfac51) May 19, 2016 The bottom line is that none of these insights into real consumer use cases and attitudes toward brands is visible with traditional text-centric social listening tools. More and more consumers are talking about products, via images, without actually mentioning them. What are they saying? Image-recognition tech lets you tune in. Ben Plomion is the senior vice president of marketing for in-image advertising platform GumGum. Image courtesy of Shutterstock. …

    Inside Facebookin Social- 17 readers -
  • Are We Really Headed Toward a World Without Ads?

    … it? Red Bull and other brands would surely say yes. But other marketers might want to proceed with caution and question whether the myth of an ad-free future is just that—a myth. Greg Pritchard is the senior vice president of business development at in-image advertising platform GumGum. Image courtesy of Shutterstock. …

    AllTwitterin Social YouTube- 13 readers -
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