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  • The express guide to in-image ads: Publisher edition

    … Consumers may have tuned out banner ads and 300×250 sidebar units, but they’re laser-focused on carefully curated image embeds from their favorite publishers. Editorial teams are working overtime to create and curate quality images to accompany their text posts. The problem for advertisers and editors alike? How to capture the eyes that have…

    Digidayin Display- 14 readers -
  • Millennials Aren’t Shopping on Social Media (Infographic)

    … Marketers and retailers have been trying to push social commerce on social media users. Many see it as the next wave for social marketing, as it allows connection with customers, increased opportunities for conversion and instant purchases. However, millennials–whose buying power is expected to reach $200 billion by 2017–aren’t biting…

    AllFacebookin Social- 28 readers -
  • How Product Packaging Helps Market Your Brand on Social Media

    … that your brand is likely taking on a visual/social life of its own. Until recently, to get a sense of how their brands appear in the real world, marketers had to use traditional social media listening tools to attempt to pick up on text mentions—captions and hashtags—referencing their products that might appear alongside consumer photos of those…

    AllFacebookin Social Twitter- 10 readers -
  • The do’s and don’ts of in-image ads

    … We live in a visual culture. From the rise of Snapchat to the ubiquity of emojis, it’s clear that words are out and images are in. With images taking center stage, publishers are turning to in-image advertising to build revenue by putting marketing messages in the places where eyes are truly focused. There’s just one problem. Like all the good…

    Digiday- 14 readers -
  • The Secret Life of Brands: What Image-Recognition Technology Reveals

    … Every brand has a story—a story the brand hopes to control. Marketing teams, brand managers and ad agencies collaborate to expend vast amounts of effort positioning or repositioning products, market-testing them, considering use cases, targeting consumers, market-testing the marketing messages created for those consumers, and so on. Every brand…

    Inside Facebookin Social- 19 readers -
  • Are We Really Headed Toward a World Without Ads?

    … distribution, including Contently, Percolate and Keywee, while many of the tools used by traditional media companies–including Facebook promoted posts, content discovery platforms like Outbrain and in-image ad units that promote branded content–can work for “brand publishers,” too. But the bottom line is that in the brave new world of branded content…

    AllTwitterin Social YouTube- 14 readers -
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