Gumgum

  • Looking Ahead: How Refinery 29, Electus, and Crispin Porter + Bogusky envision their brands

    … is to be looking forward, keeping an eye on the horizon of innovation and creativity. This is the quality that category sponsor GumGum aimed to honor by recognizing Refinery29, Crispin Porter + Bogusky, and Electus as finalists for the GumGum Visionary Award at the 2017 Digiday Awards, have in common. Through their distinctive campaigns, each brand…

    Digiday- 10 readers -
  • Guide: How to ‘Level Up’ your career in an AI-powered industry

    … Thanks to a combination of improved computing power, cheap data storage and an unprecedented availability of data from all corners, AI is poised to reshape our working world. Tasks like booking flights, answering frequently asked questions, monitoring social media feeds and tagging creative assets are likely to be turned over to AI, allowing…

    Digidayin How To's- 16 readers -
  • Augmented advertising: The new concept you need to know now

    … by Ken Weiner, chief technology officer, GumGum The most powerful new trend in advertising needs a name. You’ve doubtless seen it in action. The AI-driven special effects that are being used to embellish digital photos and videos, especially on social media platforms. The technology isn’t brand new, but it’s mostly been used by consumers…

    Digidayin Social- 17 readers -
  • How AI will transform every job in media, not just the ones you expect

    … Artificial intelligence has been part of the zeitgeist for decades. But now that the technology is moving into the media and marketing mainstream, industry professionals may wonder if they’re about to be phased out by an army of machines. At least that’s been the fait accompli. An upcoming study on how the industry is incorporating artificial…

    Digidayin How To's- 21 readers -
  • Podcast: Billboard’s Shira Brown on premium video and Snapchat for grown-ups

    … On this episode of the Visionaries Podcast, we sat down with Shira Brown, head of video partnerships for Billboard and the Hollywood Reporter. We talked about how publishers are handling the Facebook/Google duopoly, how established brands can navigate Snapchat, the power of premium video to drive engagement for two iconic trades. The post…

    Digiday- 11 readers -
  • Podcast: Bonnier’s Semande Agosa on the duopoly, ad blocking, fake news

    … The Digiday Publishing Summit in Vail, Colorado brought together some of the sharpest minds in media to discuss the issue affecting the digital content ecosystem today. Everything from fake news and ad blocking to the massive power of the Google/Facebook duopoly was on the table. On this episode of the Visionaries Podcast we caught up…

    Digiday- 27 readers -
  • How brands are using fictional tales to foster real-world engagement

    … a great way to connect what we do with an incredible new form of storytelling,” says David Christopher, CMO of AT&T Mobility. “This digital generation’s creativity, empowered by wireless networks and smartphones, is changing the way we create and consume entertainment for the better.” GumGum’s Internal Error and The Data Knight GumGum…

    Digidayin How To's- 17 readers -
  • The express guide to in-image ads: Publisher edition

    … Consumers may have tuned out banner ads and 300×250 sidebar units, but they’re laser-focused on carefully curated image embeds from their favorite publishers. Editorial teams are working overtime to create and curate quality images to accompany their text posts. The problem for advertisers and editors alike? How to capture the eyes that have…

    Digidayin Display- 16 readers -
  • Millennials Aren’t Shopping on Social Media (Infographic)

    …. An infographic from visual social intelligence and marketing firm GumGum examines how millennials use social sites. Of the millennials surveyed by GumGum, 42 percent accessed Instagram more than five times per day, and 38 percent accessed Snapchat more than five times per day. Marketers may see this as proof that they need to market on both sites…

    AllFacebookin Social- 30 readers -
  • The do’s and don’ts of in-image ads

    … We live in a visual culture. From the rise of Snapchat to the ubiquity of emojis, it’s clear that words are out and images are in. With images taking center stage, publishers are turning to in-image advertising to build revenue by putting marketing messages in the places where eyes are truly focused. There’s just one problem. Like all the good…

    Digiday- 21 readers -
  • The Secret Life of Brands: What Image-Recognition Technology Reveals

    … of the hottest tools over the past 10 years. But as it turns out, social media, being part of the real world, is also wildly unpredictable—and while companies have been investing millions in “listening tools” that monitor for product mentions in tweets, Facebook posts and beyond, consumers have increasingly been moving from text-based social-media messaging…

    Inside Facebookin Social- 21 readers -
  • Are We Really Headed Toward a World Without Ads?

    … distribution, including Contently, Percolate and Keywee, while many of the tools used by traditional media companies–including Facebook promoted posts, content discovery platforms like Outbrain and in-image ad units that promote branded content–can work for “brand publishers,” too. But the bottom line is that in the brave new world of branded content…

    AllTwitterin Social YouTube- 17 readers -
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