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… Us A Flavor.” Lexus and its agency of record Team One drove off into the sunset with Best In-Banner Video Ad. (They returned for the cocktails later.) Best Mobile Video Advertising went to the trio 20th Century Fox, interactive ad agency Moxie, and game developing studio Rovio. Huffington Post won for its livestreaming network HuffPost Live…
Since 1981, The Blue Note Jazz Club is considered one of the world’s most premier jazz clubs. I sat down with the club’s Director of Marketing and Publicity, Jordy Freed, to discuss what role Facebook ads play in filling seats. Jordy was quick to remind me that Blue Note was much more than the hallowed space that occupies a quiet corner of West 3rd St. in the Greenwich Village section of NYC.
… successful partnerships with Netflix and HBO Latino on campaigns for “Orange is the New Black” and “Game of Thrones,” respectively. A panel of 16 judges, with representation from Eleven, BBH and SapientNitro, chose the finalists from more than 130 entries. The judges evaluated entries on creativity, innovation, results, and consumer value. The full list…
… of lifting a brands awareness without pushing the product creating content that the entertains and engages the consumer. TEN is a finalist for Best Consumer Video Campaign for “Lexus Presents: Chasing Light – Inspired by Ansel Adams.” It’s hard to make a car ad stand out, so TEN took a new approach. For the luxury auto brand, revisted the locations…