Holiday Marketing Campaigns

  • Monday Catch-up: Holiday Shopping, Open Rates and Personalization

    … Marketing Strategies to Increase Open Rates The standard open rate for a marketing email message is 11-15%, with a click-through-rate of just 2-5%, according to MarketingProfs. Search Engine Journal has offered seven tips for increasing open rates, including personalization and responsive design — two of our top recommendations. Read all seven tips…

    Movable Ink Blogin EMail- 8 readers -
  • 4 Reasons to Add Order Status Tracking to Your Marketing Emails

    … customer service lines so that reps can focus on sales. Increase future open rates Providing additional value and reducing customer frustration by setting expectations with real-time updates increases the likelihood your customer will open future marketing emails from your business. Looking for more tips to improve your emails for the holiday season? Check out our 2015 Holiday Playbook for 8 more ways to get your emails to stand out during the busiest marketing season of the year. …

    Movable Ink Blogin EMail- 7 readers -
  • Holiday Marketing Already in Full Swing

    …% report Black Friday as the most profitable day of the year. The report credits the early bird strategies to higher earnings in 2014 after an earlier than usual holiday marketing season. For email marketers, that means planning email campaigns far in advance to take advantage of early shoppers. We recommend retailers push their first big send…

    Movable Ink Blogin EMail- 5 readers -
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