How To Guides: Search Marketing

  • Up close at SMX: Using paid search and social together

    … expressed in this article may be those of a guest author and not necessarily Marketing Land. Staff authors are listed here. About The Author Kristi Kellogg is the social media editor and a content strategist at Bruce Clay, Inc., a critically acclaimed international digital marketing agency. She loves using social media and content to connect…

    Kristi Kellogg/ Marketing Landin Social Paid Search- 13 readers -
  • SMX Advanced recap: Lies, Damn Lies, and Marketing Statistics

    … At SMX Advanced 2016 in Seattle, Adria Kyne, SEO Manager (North America, Australia, and New Zealand) for Vistaprint, gave a presentation on doing search marketing testing — or any kind of marketing testing — that provides valid results. Kyne made the point that by not understanding the importance of validity of sample size, we often end up…

    Mark Traphagen/ Marketing Land- 14 readers -
  • How ignoring online reputation can destroy your PPC campaign

    … success or failure in the real world. How your online reputation impacts your PPC ads Google’s changes in recent years have resulted in significantly more ads appearing at the top of search results. For some keywords and some industries, up to four ads may appear at the top, and depending on how many Extensions (such as site links, addresses and other…

    Chris Silver Smith/ Marketing Land- 17 readers -
  • Brand queries: the AdWords performance illusion

    Experienced marketers know that where high-consideration purchases are concerned, it’s normal for customer journeys and purchase cycles to take weeks, or even months. But many AdWords practitioners still look at each search session as the entire relationship with a user when looking at performance reporting.

    Marketing Land- 31 readers -
  • Journey to better paid search ROI with this travel ad copy data

    …, driven by 150 million ads across the travel sector, to understand what combinations of ad copy (titles, descriptions and so on) resulted in quality interactions between advertisers and consumers. [Read the full article on Search Engine Land.] Some opinions expressed in this article may be those of a guest author and not necessarily Marketing…

    John Cosley/ Marketing Land- 14 readers -
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