How To Guides: Search Marketing

  • SMX Advanced recap: Lies, Damn Lies, and Marketing Statistics

    …). Problem 1: Using samples that are too small Common Sad Story #1: Your product page has an average conversion rate (CR) of 2.0 percent. You make a bunch of tweaks to the design, and after 30,000 visitors, your conversion rate is 2.25 percent. You’re a genius! You tell your boss the results and bask in your own success. Then the end-of-month…

    Mark Traphagen/ Marketing Land- 20 readers -
  • How ignoring online reputation can destroy your PPC campaign

    … on the shore of abruptly ruined rankings. They sometimes have declared bankruptcy on organic rankings and feel the best security is in just buying placement outright from Google, Bing and other significant online channels. I’ve run into companies that primarily buy their placement in the online marketplace, as well as those that grew from old offline…

    Chris Silver Smith/ Marketing Land- 18 readers -
  • Brand queries: the AdWords performance illusion

    … over the longer term. Conduct an AdWords audit Are your own AdWords campaigns falling into the brand comfort zone? Your first step in figuring this out is to audit your campaigns. [Read the full article on Search Engine Land.] Some opinions expressed in this article may be those of a guest author and not necessarily Marketing Land. Staff authors…

    Marketing Landin Paid Search Google- 34 readers -
  • Journey to better paid search ROI with this travel ad copy data

    …, driven by 150 million ads across the travel sector, to understand what combinations of ad copy (titles, descriptions and so on) resulted in quality interactions between advertisers and consumers. [Read the full article on Search Engine Land.] Some opinions expressed in this article may be those of a guest author and not necessarily Marketing…

    John Cosley/ Marketing Land- 16 readers -
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