How To Guides: Search Marketing

  • 15 ways to ride the audience wave

    …If you're not taking advantage of the slew of targeting options available for audiences, you're missing out. Columnist Kevin Lee shares 15 tools you should have in your targeting toolbox. Please visit Marketing Land for the full article. …

    Marketing Land- 22 readers -
  • How to use SEO data in your social media strategy

    …! Here’s why. I’ll start by stating that social media and SEO are heavily tied to each other. SEO data can help improve your social efforts, and social media can help with the search rankings. In fact, SEO data provides a bunch of information about your visibility and target audience: who they are, how they search for things, what keywords they’re…

    Jordan Kasteler/ Marketing Landin Social SEO How To's- 24 readers -
  • Search & social integration: Takeaways from SMX West

    …-intent keywords (specific product line, service, offering keywords), direct response social ads 4. Don’t forget that social content is indexed by Google Yes, Twitter content is indexed in Google search results. Mark Traphagen’s presentation, “Google and Twitter: Singing a Duet for Your Marketing,” reviewed the specifics of how this content…

    Marketing Landin Social- 18 readers -
  • SMX Advanced recap: Lies, Damn Lies, and Marketing Statistics

    … At SMX Advanced 2016 in Seattle, Adria Kyne, SEO Manager (North America, Australia, and New Zealand) for Vistaprint, gave a presentation on doing search marketing testing — or any kind of marketing testing — that provides valid results. Kyne made the point that by not understanding the importance of validity of sample size, we often end up…

    Mark Traphagen/ Marketing Land- 33 readers -
  • How ignoring online reputation can destroy your PPC campaign

    … success or failure in the real world. How your online reputation impacts your PPC ads Google’s changes in recent years have resulted in significantly more ads appearing at the top of search results. For some keywords and some industries, up to four ads may appear at the top, and depending on how many Extensions (such as site links, addresses and other…

    Chris Silver Smith/ Marketing Land- 21 readers -
  • Brand queries: the AdWords performance illusion

    … over the longer term. Conduct an AdWords audit Are your own AdWords campaigns falling into the brand comfort zone? Your first step in figuring this out is to audit your campaigns. [Read the full article on Search Engine Land.] Some opinions expressed in this article may be those of a guest author and not necessarily Marketing Land. Staff authors…

    Marketing Landin Paid Search Google- 40 readers -
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