Ian Lurie

  • How to Track the Return on Social Media Traffic

    … on social media. #1: Tag Your URLs Tagging lets you add data to clickstreams. This is an example of a tagged link: Example of a URL with UTM tags. When this link is clicked, here’s what it tells the analytics tracking software on foo.com: The utm_source is “facebook.” The utm_medium is “cpc.” The utm_campaign is “pokemongo.” The utm_keyword…

    Ian Lurie/ Social Media Examinerin Social How To's- 12 readers -
Get the top posts daily into your mailbox!