Inbox Activity

  • Email Win-Back Programs: Do They Work?

    … charged subject lines and percent-off offers, but don't expect miracles. Win-back campaigns can be extremely effective to re-engage subscribers, but marketers armed with the right data — like read rates and inbox activity — will be the most successful. Win-back campaigns should be ongoing, as opposed to a one-time event, for best results. I'd love to hear your stories from the trenches on what works and what doesn't when it comes to win-back campaigns. …

    Tom Sather/ Marketing Landin EMail- 16 readers -
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