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  • Email Win-Back Programs: Do They Work?

    … for companies employing win-back campaigns stood at 92% — a high number that shows that most inactive subscribers are receiving the win-back campaign in their inboxes. These win-back campaigns had a 12% read (or open) rate, again a respectable number considering how many of these subscribers have not interacted with emails from these brands. Much like…

    Tom Sather/ Marketing Landin EMail- 10 readers -
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