Kristina Halvorson

  • 2016 Content Marketing World Take-aways

    …. Attendees were highly focused on finding concrete, actionable insights to put into practice. They were much less interested in high level concepts. Content creativity and originality were a more important focus. Editor’s note: Deshpande is the head of Curata, a Content Marketing World exhibitor. Deshpande is a strong proponent of curated content…

    Heidi Cohen/ Heidi Cohenin Content- 15 readers -
  • 13 Marketing Stars Show The Big Picture of Content Marketing Strategy

    … marketing strategy.” @ducttape tweet this Loren McDonald: “Develop “umbrella” content that can be leveraged into multiple forms.” “@LorenMcDonald tweet this Kristina Halvorson: “Marketers need to advocate beyond content delivery & focus on building customer relationships.” @halvorson tweet this Brian Clark: “Put yourself in the customers…

    Ashley Zeckman/ TopRank®in Content- 26 readers -