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… be very effective.) It was a super positive experience. Also I enjoyed Mark Hamill’s thoughtful wisdom. I loved hearing about the crafts of screenwriting and acting. Hamill’s creative ups and downs. His perspectives were cathartic. This was the first time I saw Jay Baer’s “Hug Your Haters” presentation. (BTW, here’s our Jay Baer author interview…
5 Proven Steps To Improve Content Marketing Effectiveness Is your business creating and distributing useful, non-promotional information? Is your content targeted at a well-defined audience to persuade them to take action? Is your business able to measure results that prove your content yields profitable results associated with your business goals.
When it comes to content strategy for the web, Kristina Halvorson wrote the book. Literally. Now in its second edition, Content Strategy for the Web is widely recognized as the go-to resource for successful content strategy. Kristina is also the CEO and Founder of Brain Traffic, and the founder of the Confab conference series.
…’ shoes to experience the journey from their perspective.” @brianclark tweet this James Moat: “The power of employees generating & sharing content is a greatly undervalued strategy.” @digecomm tweet this David Beebe: “Content marketing is about serving customers something valuable & creating raving fans.” @davidbeebe tweet this Ready…