Lenses

    • Snapchat: Still Growing Strong (Infographic)

      In its early days, Snapchat seemed to falter, with an unsuccessful attempt at original content creation and security problems. However, by 2015, the messaging application was dubbed the fastest-growing social network ever. Not only did growth remain steady throughout 2016, Snapchat seems to be generating substantial revenue.

      Inside Facebookin Social- 11 readers -
  • The Value of Paid Social

    … Lenses and Geofilters or buying Snap Ads. Conclusion With the evolution of algorithm-based news feeds, organic activity is reaching fewer and fewer users. On top of that, users aren’t following or liking brands on these platforms as much as they used to. And since fans and followers only represent a very small percentage of a brand’s total audience…

    AllTwitterin Social Facebook Twitter Retargeting- 20 readers -
  • Is Snapchat Accessible to Smaller Advertisers?

    …, and investors, that the platform was getting serious about expanding its advertising options. It also meant that, for the first time, Snapchat ads could be sold by third parties. Before the announcement, Snapchat was selling its premium ad inventory directly, usually in the range of $40 to $60 CPMs (cost per thousand impressions). Some brands spent…

    AllTwitterin Facebook- 15 readers -
  • Snapchat Ad Revenue to Reach $935 Million in 2017 (Report)

    … assumptions for Snapchat products (including ads within Discover and Live Stories, sponsored geofilters and sponsored lenses) and monetization assumptions for non-U.S. users. According to eMarketer, Discover generates the largest share of Snapchat’s U.S. ad revenues, at 43 percent, but Stories will overtake Discover in 2017, generating 37.8 percent…

    David Cohen/ AllTwitter- 13 readers -
  • Snapchat Makes On-Demand Geofilters More Accessible With Templates, New Features

    …. Wait roughly one business day while a team at Snapchat reviews orders to ensure that they meet design and technical standards. Use your geofilter, which will also provide users with access to a dashboard to check total views and total uses. Snapchat cautioned that on-demand geofilters may be turned off in high-traffic areas and areas overlapping with Live Stories. Readers: What do you think of the changes in the process of creating on-demand geofilters on Snapchat? …

    David Cohen/ AllFacebook- 13 readers -
  • Elvis Presley Lens Launches on Snapchat

    … Elvis may have left the building, but he just resurfaced on Snapchat. The Estate of Elvis Presley teamed up with Snapchat to launch an interactive selfie lens in celebration of the annual Elvis Week, which runs through Aug. 16. The lens will give Snapchat users Presley’s signature pompadour hairstyle and tinted sunglasses, and allow them…

    David Cohen/ AllFacebook- 21 readers -
  • Snapchat Debuts Lenses, Geofilters, Stickers, Bitmoji for Rio 2016

    … as the results come in from Rio de Janeiro. Lenses will also vary by country, with examples including team swim caps and flag animations. Also, as announced in April, Snapchat will add a dedicated NBC Olympics channel to its Discover tab, and the app will feature daily Live Stories with content from NBC, athletes and fans. Readers: Will you be on Snapchat during the Olympics? …

    David Cohen/ Inside Facebook- 9 readers -
  • Estate of Marilyn Monroe Launches Snapchat Account, Lens

    … Marilyn Monroe is alive and well, at least in the form of a selfie lens for Snapchat. The Estate of Marilyn Monroe teamed up with Snapchat to create the lens, which will be available through June 7. The official Marilyn Monroe Snapchat account also debuted Wednesday, and it will feature stories showcasing Monroe’s most iconic and memorable…

    David Cohen/ AllTwitter- 8 readers -
  • What it Takes to Create a Video Ad on an iPhone 5S

    … the shoot. We spoke to Graeme Russell of , and Austin Reza of Reza & Co., the L.A. based Creative Agency behind the ad to confirm the lenses, and other accessories used during the filming. If you haven't yet seen it, take a look below. The behind-the-scenes info starts at 3:16. The Challenge: Produce a Professional Video Using Only iPhones…

    Carla Marshall/ ReelSEO- 8 readers -
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