Lenses

  • Snapchat: Still Growing Strong (Infographic)

    …, Snapchat has achieved reasonable coverage without disrupting the user experience. Snapchat is also starting to test deep-linking as a potential method to increase conversions for its advertisers. For more information on Snapchat’s modernization last year and its prospects for the coming year, view the infographic below. …

    Inside Facebookin Social- 18 readers -
  • The Value of Paid Social

    … reach. There is value in engaging a brand’s Twitter audience from an organic and paid standpoint. We see that consistent amplifications help to increase a brand’s share of voice, retweets and mentions. Ultimately, consistent engagement leads to an increase in overall return on investment. Brands should think of Twitter as a channel to consistently…

    AllTwitterin Social Facebook Twitter Retargeting- 30 readers -
  • Is Snapchat Accessible to Smaller Advertisers?

    … as much as $750,000 for just a 24-hour window. Its newer products, sponsored geofilters and sponsored lenses, were also expensive, sometimes costing millions of dollars. Over the past year, Snapchat has dropped its prices. It now offers programs that start at around $50,000, which, coupled with the API, suggests that Snapchat wants to make…

    AllTwitterin Facebook- 18 readers -
  • Snapchat Ad Revenue to Reach $935 Million in 2017 (Report)

    … assumptions for Snapchat products (including ads within Discover and Live Stories, sponsored geofilters and sponsored lenses) and monetization assumptions for non-U.S. users. According to eMarketer, Discover generates the largest share of Snapchat’s U.S. ad revenues, at 43 percent, but Stories will overtake Discover in 2017, generating 37.8 percent…

    David Cohen/ AllTwitter- 18 readers -
  • Snapchat Makes On-Demand Geofilters More Accessible With Templates, New Features

    …. Wait roughly one business day while a team at Snapchat reviews orders to ensure that they meet design and technical standards. Use your geofilter, which will also provide users with access to a dashboard to check total views and total uses. Snapchat cautioned that on-demand geofilters may be turned off in high-traffic areas and areas overlapping with Live Stories. Readers: What do you think of the changes in the process of creating on-demand geofilters on Snapchat? …

    David Cohen/ AllFacebook- 14 readers -
  • Elvis Presley Lens Launches on Snapchat

    … Elvis may have left the building, but he just resurfaced on Snapchat. The Estate of Elvis Presley teamed up with Snapchat to launch an interactive selfie lens in celebration of the annual Elvis Week, which runs through Aug. 16. The lens will give Snapchat users Presley’s signature pompadour hairstyle and tinted sunglasses, and allow them…

    David Cohen/ AllFacebook- 21 readers -
  • Why Snapchat Is Here to Stay

    … candidates like Bernie Sanders and Marco Rubio used Snapchat ads to engage audiences and inspire them to become brand ambassadors. Frequency of access is another benefit. With 62 percent of millennials checking their phone more than 30 times each day, content consumption via mobile is different from other platforms. People consume content faster…

    AllFacebookin Facebook Twitter YouTube- 16 readers -
  • Snapchat Debuts Lenses, Geofilters, Stickers, Bitmoji for Rio 2016

    … Snapchat announced a host of Rio 2016-related features prior to Friday night’s Opening Ceremony of the 2016 Summer Olympic Games. The application unveiled special lenses, geofilters, stickers and Bitmoji for the Games. The geofilters will be country-specific, with 50 countries available, and they will feature medal counts that will update…

    David Cohen/ Inside Facebook- 14 readers -
  • Marketers See Opportunity in Rio 2016, Social Media

    … interesting content. Snapchat, of course, is not only about video and access, but also about the fun that users get from custom filters and lenses. The added interactivity is fueling its millennial adoption. Another major platform is Instagram, where viewers can go for spectacular photography of the games and Rio itself. Video is available…

    Inside Facebookin Social Facebook Twitter- 21 readers -
  • Estate of Marilyn Monroe Launches Snapchat Account, Lens

    … Marilyn Monroe is alive and well, at least in the form of a selfie lens for Snapchat. The Estate of Marilyn Monroe teamed up with Snapchat to create the lens, which will be available through June 7. The official Marilyn Monroe Snapchat account also debuted Wednesday, and it will feature stories showcasing Monroe’s most iconic and memorable…

    David Cohen/ AllTwitter- 8 readers -
  • What it Takes to Create a Video Ad on an iPhone 5S

    … A few days ago we bought you news of a video ad/documentary from Bentley, shot entirely on an iPhone 5S, and edited using iPad Air, and Movie app. Although those Apple devices were indeed used, the ad was produced by a highly professional and experienced film crew, and so of course they had access to other equipment which they used to support…

    Carla Marshall/ ReelSEO- 8 readers -
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