Lenses

  • Snapchat Debuts Selfie Lenses for 13 European Soccer Clubs

    … Fans of 13 top European soccer clubs received a surprise from Snapchat Friday. The messaging application released selfie lenses for those teams, which will be available in those clubs’ respective countries until midnight (local time, we presume) Sunday, and at their stadiums for the rest of the season. The teams are: Arsenal, U.K. Atletico…

    David Cohen/ AllTwitter- 24 readers -
  • Snapchat: Still Growing Strong (Infographic)

    … In its early days, Snapchat seemed to falter, with an unsuccessful attempt at original content creation and security problems. However, by 2015, the messaging application was dubbed the fastest-growing social network ever. Not only did growth remain steady throughout 2016, Snapchat seems to be generating substantial revenue. An infographic from…

    Inside Facebookin Social- 28 readers -
  • Santa’s Helper: Snapchat’s Entry Into Native Games?

    … After dabbling with games created by advertisers, Snapchat rang in the Christmas season with a native game of its own. The messaging application confirmed its entry into native games to Josh Constine of TechCrunch after a game called Santa’s Helper was discovered inside one of its lenses. Constine shared the tweet below from U.K. band New…

    David Cohen/ AllFacebook- 31 readers -
  • The Value of Paid Social

    … Lenses and Geofilters or buying Snap Ads. Conclusion With the evolution of algorithm-based news feeds, organic activity is reaching fewer and fewer users. On top of that, users aren’t following or liking brands on these platforms as much as they used to. And since fans and followers only represent a very small percentage of a brand’s total audience…

    AllTwitterin Social Facebook Twitter Retargeting- 37 readers -
  • Is Snapchat Accessible to Smaller Advertisers?

    … Snapchat rolled out its marketing program with notably high price tags. And although it introduced some lower-cost options, they are by no means cheap, especially since Snapchat is usually used for branding, not direct return on investment plays. Plus, the ads are vertical, so advertisers typically have to invest in custom creative to take…

    AllTwitterin Facebook- 22 readers -
  • Snapchat Ad Revenue to Reach $935 Million in 2017 (Report)

    … revenue by 2018, led by countries including the U.K. eMarketer principal analyst Cathy Boyle said in the release: Advertisers are attracted to Snapchat for its broad reach among young millennials and those in Generation Z, which are valuable demographic groups for many businesses. To engage those often hard-to-reach consumers, Snapchat has…

    David Cohen/ AllTwitter- 30 readers -
  • Elvis Presley Lens Launches on Snapchat

    … Elvis may have left the building, but he just resurfaced on Snapchat. The Estate of Elvis Presley teamed up with Snapchat to launch an interactive selfie lens in celebration of the annual Elvis Week, which runs through Aug. 16. The lens will give Snapchat users Presley’s signature pompadour hairstyle and tinted sunglasses, and allow them…

    David Cohen/ AllFacebook- 25 readers -
  • Why Snapchat Is Here to Stay

    … to appeal to young mobile users in new and creative ways through three advertising formats. Brand owners can sponsor Snapchat lenses—the animated creative experiences for users’ selfies—driving significant reach among a young and energetic demographic hard to reach via TV. They can sponsor Snapchat geofilters—the overlays that communicate a user’s…

    AllFacebookin Facebook Twitter YouTube- 19 readers -
  • Snapchat Debuts Lenses, Geofilters, Stickers, Bitmoji for Rio 2016

    … Snapchat announced a host of Rio 2016-related features prior to Friday night’s Opening Ceremony of the 2016 Summer Olympic Games. The application unveiled special lenses, geofilters, stickers and Bitmoji for the Games. The geofilters will be country-specific, with 50 countries available, and they will feature medal counts that will update…

    David Cohen/ Inside Facebook- 19 readers -
  • Marketers See Opportunity in Rio 2016, Social Media

    … interesting content. Snapchat, of course, is not only about video and access, but also about the fun that users get from custom filters and lenses. The added interactivity is fueling its millennial adoption. Another major platform is Instagram, where viewers can go for spectacular photography of the games and Rio itself. Video is available…

    Inside Facebookin Social Facebook Twitter- 25 readers -
  • Estate of Marilyn Monroe Launches Snapchat Account, Lens

    … Marilyn Monroe is alive and well, at least in the form of a selfie lens for Snapchat. The Estate of Marilyn Monroe teamed up with Snapchat to create the lens, which will be available through June 7. The official Marilyn Monroe Snapchat account also debuted Wednesday, and it will feature stories showcasing Monroe’s most iconic and memorable…

    David Cohen/ AllTwitter- 9 readers -
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