Lenses

  • The Value of Paid Social

    … often see clients use strong-performing organic content to either influence the creation of new Promoted Pins or promote those Pins directly. At the end of the day, paid is how clients are driving real results for their business. We’ve seen that clients with a strong organic presence tend to do the best when it comes to amplification through paid…

    AllTwitterin Social Facebook Twitter Retargeting- 17 readers -
  • Is Snapchat Accessible to Smaller Advertisers?

    …, and investors, that the platform was getting serious about expanding its advertising options. It also meant that, for the first time, Snapchat ads could be sold by third parties. Before the announcement, Snapchat was selling its premium ad inventory directly, usually in the range of $40 to $60 CPMs (cost per thousand impressions). Some brands spent…

    AllTwitterin Facebook- 12 readers -
  • Snapchat Ad Revenue to Reach $935 Million in 2017 (Report)

    … revenue by 2018, led by countries including the U.K. eMarketer principal analyst Cathy Boyle said in the release: Advertisers are attracted to Snapchat for its broad reach among young millennials and those in Generation Z, which are valuable demographic groups for many businesses. To engage those often hard-to-reach consumers, Snapchat has…

    David Cohen/ AllTwitter- 12 readers -
  • Elvis Presley Lens Launches on Snapchat

    … Elvis may have left the building, but he just resurfaced on Snapchat. The Estate of Elvis Presley teamed up with Snapchat to launch an interactive selfie lens in celebration of the annual Elvis Week, which runs through Aug. 16. The lens will give Snapchat users Presley’s signature pompadour hairstyle and tinted sunglasses, and allow them…

    David Cohen/ AllFacebook- 21 readers -
  • Snapchat Debuts Lenses, Geofilters, Stickers, Bitmoji for Rio 2016

    … as the results come in from Rio de Janeiro. Lenses will also vary by country, with examples including team swim caps and flag animations. Also, as announced in April, Snapchat will add a dedicated NBC Olympics channel to its Discover tab, and the app will feature daily Live Stories with content from NBC, athletes and fans. Readers: Will you be on Snapchat during the Olympics? …

    David Cohen/ Inside Facebook- 9 readers -
  • Marketers See Opportunity in Rio 2016, Social Media

    … and social component has mushroomed compared with the most recent Summer Games in London. As viewers continue to move to mobile screens, digital ads that target mobile consumers on phones and tablets are a must-have. Mobile applications offer new and different perspectives that give users a 360-degree view of what’s going on at big events like…

    Inside Facebookin Social Facebook Twitter- 18 readers -
  • Estate of Marilyn Monroe Launches Snapchat Account, Lens

    … Marilyn Monroe is alive and well, at least in the form of a selfie lens for Snapchat. The Estate of Marilyn Monroe teamed up with Snapchat to create the lens, which will be available through June 7. The official Marilyn Monroe Snapchat account also debuted Wednesday, and it will feature stories showcasing Monroe’s most iconic and memorable…

    David Cohen/ AllTwitter- 7 readers -
  • What it Takes to Create a Video Ad on an iPhone 5S

    … the shoot. We spoke to Graeme Russell of , and Austin Reza of Reza & Co., the L.A. based Creative Agency behind the ad to confirm the lenses, and other accessories used during the filming. If you haven't yet seen it, take a look below. The behind-the-scenes info starts at 3:16. The Challenge: Produce a Professional Video Using Only iPhones…

    Carla Marshall/ ReelSEO- 8 readers -
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