Lenses

  • Snapchat: Still Growing Strong (Infographic)

    … is partially due to the growing influence of video across social media. Snapchat users are generating more than 10 billion views per day across the platform, an increase of 350 percent during 2016 alone. Snapchat also made a pivot with its ad offerings to better serve the platform. With sponsored filters and lenses, along with live and in-feed ads…

    Inside Facebookin Social- 16 readers -
  • The Value of Paid Social

    … Lenses and Geofilters or buying Snap Ads. Conclusion With the evolution of algorithm-based news feeds, organic activity is reaching fewer and fewer users. On top of that, users aren’t following or liking brands on these platforms as much as they used to. And since fans and followers only represent a very small percentage of a brand’s total audience…

    AllTwitterin Social Facebook Twitter Retargeting- 25 readers -
  • Is Snapchat Accessible to Smaller Advertisers?

    …, and investors, that the platform was getting serious about expanding its advertising options. It also meant that, for the first time, Snapchat ads could be sold by third parties. Before the announcement, Snapchat was selling its premium ad inventory directly, usually in the range of $40 to $60 CPMs (cost per thousand impressions). Some brands spent…

    AllTwitterin Facebook- 17 readers -
  • Snapchat Ad Revenue to Reach $935 Million in 2017 (Report)

    … assumptions for Snapchat products (including ads within Discover and Live Stories, sponsored geofilters and sponsored lenses) and monetization assumptions for non-U.S. users. According to eMarketer, Discover generates the largest share of Snapchat’s U.S. ad revenues, at 43 percent, but Stories will overtake Discover in 2017, generating 37.8 percent…

    David Cohen/ AllTwitter- 15 readers -
  • Elvis Presley Lens Launches on Snapchat

    … Elvis may have left the building, but he just resurfaced on Snapchat. The Estate of Elvis Presley teamed up with Snapchat to launch an interactive selfie lens in celebration of the annual Elvis Week, which runs through Aug. 16. The lens will give Snapchat users Presley’s signature pompadour hairstyle and tinted sunglasses, and allow them…

    David Cohen/ AllFacebook- 21 readers -
  • Why Snapchat Is Here to Stay

    … to appeal to young mobile users in new and creative ways through three advertising formats. Brand owners can sponsor Snapchat lenses—the animated creative experiences for users’ selfies—driving significant reach among a young and energetic demographic hard to reach via TV. They can sponsor Snapchat geofilters—the overlays that communicate a user’s…

    AllFacebookin Facebook Twitter YouTube- 12 readers -
  • Snapchat Debuts Lenses, Geofilters, Stickers, Bitmoji for Rio 2016

    … Snapchat announced a host of Rio 2016-related features prior to Friday night’s Opening Ceremony of the 2016 Summer Olympic Games. The application unveiled special lenses, geofilters, stickers and Bitmoji for the Games. The geofilters will be country-specific, with 50 countries available, and they will feature medal counts that will update…

    David Cohen/ Inside Facebook- 9 readers -
  • Marketers See Opportunity in Rio 2016, Social Media

    … interesting content. Snapchat, of course, is not only about video and access, but also about the fun that users get from custom filters and lenses. The added interactivity is fueling its millennial adoption. Another major platform is Instagram, where viewers can go for spectacular photography of the games and Rio itself. Video is available…

    Inside Facebookin Social Facebook Twitter- 21 readers -
  • Estate of Marilyn Monroe Launches Snapchat Account, Lens

    … Marilyn Monroe is alive and well, at least in the form of a selfie lens for Snapchat. The Estate of Marilyn Monroe teamed up with Snapchat to create the lens, which will be available through June 7. The official Marilyn Monroe Snapchat account also debuted Wednesday, and it will feature stories showcasing Monroe’s most iconic and memorable…

    David Cohen/ AllTwitter- 8 readers -
  • What it Takes to Create a Video Ad on an iPhone 5S

    … A few days ago we bought you news of a video ad/documentary from Bentley, shot entirely on an iPhone 5S, and edited using iPad Air, and Movie app. Although those Apple devices were indeed used, the ad was produced by a highly professional and experienced film crew, and so of course they had access to other equipment which they used to support…

    Carla Marshall/ ReelSEO- 8 readers -
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