Lenses

  • Snapchat Debuts Selfie Lenses for 13 European Soccer Clubs

    … Fans of 13 top European soccer clubs received a surprise from Snapchat Friday. The messaging application released selfie lenses for those teams, which will be available in those clubs’ respective countries until midnight (local time, we presume) Sunday, and at their stadiums for the rest of the season. The teams are: Arsenal, U.K. Atletico…

    David Cohen/ AllTwitter- 23 readers -
  • Snapchat: Still Growing Strong (Infographic)

    … In its early days, Snapchat seemed to falter, with an unsuccessful attempt at original content creation and security problems. However, by 2015, the messaging application was dubbed the fastest-growing social network ever. Not only did growth remain steady throughout 2016, Snapchat seems to be generating substantial revenue. An infographic from…

    Inside Facebookin Social- 28 readers -
  • Santa’s Helper: Snapchat’s Entry Into Native Games?

    … After dabbling with games created by advertisers, Snapchat rang in the Christmas season with a native game of its own. The messaging application confirmed its entry into native games to Josh Constine of TechCrunch after a game called Santa’s Helper was discovered inside one of its lenses. Constine shared the tweet below from U.K. band New…

    David Cohen/ AllFacebook- 31 readers -
  • The Value of Paid Social

    …, organic activity is likely to have a minimal impact on business objectives. Paid activity acts as an essential extension of media campaigns and amplifies content to a larger target audience. Catalina Boneo is a partner manager at social media advertising agency Adaptly. Image courtesy of Shutterstock. …

    AllTwitterin Social Facebook Twitter Retargeting- 37 readers -
  • Is Snapchat Accessible to Smaller Advertisers?

    …, and investors, that the platform was getting serious about expanding its advertising options. It also meant that, for the first time, Snapchat ads could be sold by third parties. Before the announcement, Snapchat was selling its premium ad inventory directly, usually in the range of $40 to $60 CPMs (cost per thousand impressions). Some brands spent…

    AllTwitterin Facebook- 21 readers -
  • Snapchat Ad Revenue to Reach $935 Million in 2017 (Report)

    … eMarketer released its first ad revenue projections for Snapchat, calling for $366.69 million in 2016 and a leap to $935.46 million in 2017. The market research company said in a release that it built its revenue model for Snapchat by combining its proprietary consumer adoption estimates, trends at similar social networks, monetization…

    David Cohen/ AllTwitter- 30 readers -
  • Elvis Presley Lens Launches on Snapchat

    … Elvis may have left the building, but he just resurfaced on Snapchat. The Estate of Elvis Presley teamed up with Snapchat to launch an interactive selfie lens in celebration of the annual Elvis Week, which runs through Aug. 16. The lens will give Snapchat users Presley’s signature pompadour hairstyle and tinted sunglasses, and allow them…

    David Cohen/ AllFacebook- 25 readers -
  • Why Snapchat Is Here to Stay

    … candidates like Bernie Sanders and Marco Rubio used Snapchat ads to engage audiences and inspire them to become brand ambassadors. Frequency of access is another benefit. With 62 percent of millennials checking their phone more than 30 times each day, content consumption via mobile is different from other platforms. People consume content faster…

    AllFacebookin Facebook Twitter YouTube- 19 readers -
  • Snapchat Debuts Lenses, Geofilters, Stickers, Bitmoji for Rio 2016

    … as the results come in from Rio de Janeiro. Lenses will also vary by country, with examples including team swim caps and flag animations. Also, as announced in April, Snapchat will add a dedicated NBC Olympics channel to its Discover tab, and the app will feature daily Live Stories with content from NBC, athletes and fans. Readers: Will you be on Snapchat during the Olympics? …

    David Cohen/ Inside Facebook- 19 readers -
  • Marketers See Opportunity in Rio 2016, Social Media

    … interesting content. Snapchat, of course, is not only about video and access, but also about the fun that users get from custom filters and lenses. The added interactivity is fueling its millennial adoption. Another major platform is Instagram, where viewers can go for spectacular photography of the games and Rio itself. Video is available…

    Inside Facebookin Social Facebook Twitter- 25 readers -
  • Estate of Marilyn Monroe Launches Snapchat Account, Lens

    … Marilyn Monroe is alive and well, at least in the form of a selfie lens for Snapchat. The Estate of Marilyn Monroe teamed up with Snapchat to create the lens, which will be available through June 7. The official Marilyn Monroe Snapchat account also debuted Wednesday, and it will feature stories showcasing Monroe’s most iconic and memorable…

    David Cohen/ AllTwitter- 9 readers -
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