Like A Girl

  • The Biggest Audience Isn’t Always the Best

    …, not for a lack of options, but because they valued the relationship with the person selling to them. Today’s brands need to think about their customers the same way. 2. Stand for something When I did a quick poll around the office about brands that care about customer issues, my colleagues threw out names like Chipotle, Dove, and Toms. Each makes…

    The Content Strategist- 10 readers -
  • A Belated, Catty Analysis of Sunday’s Super Bowl Ads

    … you let a Yale grad analyze Super Bowl commercials.] Best message: Always, “Like a Girl” Always, Procter & Gamble’s brand of feminine products, debuted a three-minute version of “Like a Girl” online in June 2014. In a historic year for feminism, the video’s head-on confrontation of casual sexism resonated so strongly with viewers that Always…

    Kieran Dahl/ The Content Strategistin Content- 36 readers -
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