Like A Girl

  • The Biggest Audience Isn’t Always the Best

    …, not for a lack of options, but because they valued the relationship with the person selling to them. Today’s brands need to think about their customers the same way. 2. Stand for something When I did a quick poll around the office about brands that care about customer issues, my colleagues threw out names like Chipotle, Dove, and Toms. Each makes…

    The Content Strategist- 11 readers -
  • A Belated, Catty Analysis of Sunday’s Super Bowl Ads

    …: Squarespace, “Om” In perhaps the most intriguing ad of the night, Jeff Bridges plays a Tibetan singing bowl and hums. No more, no less. The ad directs you to DreamingWithJeff.com, a gorgeous website that promotes both the Squarespace website-building platform and the actor’s new spoken-word album. “Om” is weird, but it’s also soothing, and its meditative…

    Kieran Dahl/ The Content Strategistin Content- 37 readers -
Get the top posts daily into your mailbox!
More from around the web