Like A Girl

  • The Biggest Audience Isn’t Always the Best

    … an effort to stand for more than just business results: sustainable fast food, realistic beauty standards, even something as big as helping the developing world. A recent fan favorite is P&G. With its “Like a Girl” campaign, it’s established a new hashtag, taken home a Glass Lion from Cannes, snagged an Emmy nomination, and established a whole new…

    The Content Strategist- 10 readers -
  • A Belated, Catty Analysis of Sunday’s Super Bowl Ads

    …. “A girl’s confidence plummets during puberty,” the ad says. “But it doesn’t have to.” “Like a Girl” is, for better or for worse, “empowertising” to the extreme, but Always does it well. Most likely to make your Super Bowl party devastatingly sad: Nationwide, “Make Safe Happen” Nationwide’s newest campaign, aimed at educating parents on how to prevent…

    Kieran Dahl/ The Content Strategistin Content- 36 readers -
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