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Link building has changed quite a bit within the past decade and has become much more challenging than it used to be. It is even more important now to adapt your link building strategies since the Penguin 4 Google Update, which Google announced at the end of last September. Link earning techniques are now more effective than mere link building.
Mention link building to most business owners and you’re likely to get weird stares as their minds replay thoughts of a previous bludgeonings by Google Penguin. But that punishment wasn’t the result of link building; it was the result of bad business practices (i.e., buying links). No matter what you think about the process of building links, this much is clear: Links remain o ...