• How to find the perfect domain strategy for international SEO

      As you look to expand the reach of your business to customers in different countries, your website setup and the content you have in place will need to change and evolve. Before you even begin thinking about content localization and local keywords for each market, the technical setup of your website needs to be considered. The first step of this process is domain strategy.

      Search Engine Watch- 7 readers -
  • The Great Expansion: How RBC Uses Content Across 14 Departments

    … brands: the team producing content was scattered across different departments (and regions). With little communication between stakeholders, the insurance firm struggled to create a unified brand voice and develop an efficient approach to content creation. So, Manulife partnered with Contently to improve content sharing and localization. Leveraging…

    The Content Strategistin Content How To's- 17 readers -
  • International SEO: 5 ways to scale performance

    … basic SEO principles of relevancy and localization on a global scale — while also ensuring technical SEO content is delivered in the correct language to the appropriate population. As you get started with your international SEO strategy, here are five ways you can scale your practices to maximize your potential. Understand demand variations from…

    Jim Yu/ Search Engine Watchin Paid Search SEO- 17 readers -
  • The Impact of Going Global with Your Mobile App

    … With 7,000 languages in the world and growth internationally for mobile applications, you’re most likely selling yourself short if you go to market with an app that doesn’t support localization… er localisation. Interestingly enough, Mobile apps that support English, Spanish, and Mandarin Chinese, can reach half the globe Tweet This! It’s…

    Douglas Karr/ Marketing Technology Blog- 24 readers -
  • 7 Steps for Localizing Your Mobile Apps

    … Localizing a mobile app may seem like a stressful process, but it doesn’t have to be if developers keep a few things in mind before starting out. SocialTimes spoke with Sylvain Dufour, founder and CEO of FotoSwipe, a photo-sharing platform on iOS and Android, about the steps a developer should take when creating their app, and when localizing…

    AllFacebook- 11 readers -
Get the top posts daily into your mailbox!