Localvox

  • Street Culture: Year-Old JumpCrew Builds for Scale, Eschews ‘Startup Culture’

    … have open channels of communication.” Pachter and JumpCrew’s other co-founder, Robert Henderson, spent several years working at LocalVox, and Pachter says that JumpCrew grew out of their experiences there. In that time and since then, they have seen sales and marketing strategies completely redefined. For example, Pachter says, Salesforce…

    Street Fight- 32 readers -
  • How Should SMBs Respond to Complaints on Social Media?

    … with statements like ‘We are grateful for having customers like you and are grateful we were able to resolve your issue.’” (Hulya Aksu, ListenPort) 2. Be succinct “Generally, a good rule of thumb for responding to reviews is to keep it simple. If a reviewer leaves a long review, trying to match it will take up a lot of time, and they’re less…

    Stephanie Miles/ Street Fightin Social How To's- 12 readers -
  • How Brick-and-Mortar Merchants Can Win in Local Search

    … signal signifying both the quality of the business as well as its popularity. Creating a review generation program to solicit reviews from customers and to respond to negative—and positive—reviews is critical.” (Trevor Sumner, LocalVox) 4. Get local links. “This is a serious difference maker in local search. Most businesses have very few links. Five…

    Stephanie Miles/ Street Fightin How To's- 19 readers -
  • 6 Ways Local Merchants Can Compete in Organic Search Results

    …?” (Steve Beatty, iProspect) 4. Start hyper-optimizing title tags. “Hyper-optimize your title tags, header tags, and descriptions to include zip, neighborhood and town/city. Often, big businesses don’t have the time to optimize their location pages to that level. Publish local focused content with local keywords, again, because large businesses won’t…

    Stephanie Miles/ Street Fightin Paid Search- 19 readers -
  • Yellow Pages Publisher Acquires LocalVox

    … and with additional partners.” He pointed to LocalVox’s recent partnership with First Data as an example. He said LocalVox will be announcing several new partnerships in the near future, some of which could take the industry by surprise. “I think you’re going to see some interesting partnerships from us in terms of sending in and syndicating content to local…

    Mason Lerner/ Street Fightin Social- 14 readers -
  • FirstData, a Payment Processing Giant, Looks Beyond the Swipe

    … The largest payment processing company in the U.S. is officially in the marketing business. Last week, First Data Ventures, the payment processing giant’s venture wing, announced a partnership and strategic investment with social marketing platform LocalVox — the latest in a string of investments meant to help the payment processing giant enter…

    Mason Lerner/ Street Fight- 4 readers -
  • How SMBs Can Create Comprehensive Local Marketing Strategies

    … management and email, which is still the most effective channel.” (Trevor Sumner, LocalVox) 2. Discover, contact, convert. “A comprehensive marketing strategy for a local business involves three primary areas of focus: discover, contact and convert. First is to discover potential customers who have to know your business exists. They do this primarily…

    Stephanie Miles/ Street Fightin Display EMail- 20 readers -
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