Localvox

  • Street Culture: Year-Old JumpCrew Builds for Scale, Eschews ‘Startup Culture’

    … processes are what Pachter is working with now at JumpCrew. “You don’t see that at a startup,” Pachter says. “You see people trying to squeeze the apple to get the most juice. We’re trying to nurture that apple to get a bigger apple. That’s the biggest difference between startup culture and building for scale.” The company launched about one year ago…

    Street Fight- 25 readers -
  • How Should SMBs Respond to Complaints on Social Media?

    … Wooden suggestion boxes that were once commonplace on local business countertops have largely been replaced with public forums like Yelp and Facebook, where customers can air their grievances in a very public way. According to a recent survey by Sprout Social, social media is now the first place consumers turn when they have issues…

    Stephanie Miles/ Street Fightin Social How To's- 9 readers -
  • How Brick-and-Mortar Merchants Can Win in Local Search

    ….” (Myles Anderson, BrightLocal) 7. Distribute content across the web. “Increasingly, Google will be looking at more than just citations across the web but real word of mouth—both earned and owned media. Distributing out content with a PR strategy or an outbound marketing solution will do more for you than just link and citation building.” (Trevor…

    Stephanie Miles/ Street Fightin How To's- 14 readers -
  • 6 Ways Local Merchants Can Compete in Organic Search Results

    Type in a generic search term for nearly any local service and you’re likely to see listings for national brands and retail chains. Local businesses have largely been pushed out of the first page of organic results for generic product/service keywords. Although Google displays a higher percentage of local search results for generic search terms than Bing or Yahoo, non-local, n ...

    Stephanie Miles/ Street Fight- 18 readers -
  • Yellow Pages Publisher Acquires LocalVox

    … LocalVox isn’t so local anymore. TBC Holdings, the parent company of The Berry Company, announced earlier today the purchase of NYC-based LocalVox Media. LocalVox, which provides a wide range of marketing software platforms designed specifically for local and hyperlocal marketing, sees the deal as an opportunity to become the go-to app…

    Mason Lerner/ Street Fightin Social- 12 readers -
  • FirstData, a Payment Processing Giant, Looks Beyond the Swipe

    … The largest payment processing company in the U.S. is officially in the marketing business. Last week, First Data Ventures, the payment processing giant’s venture wing, announced a partnership and strategic investment with social marketing platform LocalVox — the latest in a string of investments meant to help the payment processing giant enter…

    Mason Lerner/ Street Fight- 4 readers -
  • How SMBs Can Create Comprehensive Local Marketing Strategies

    … management and email, which is still the most effective channel.” (Trevor Sumner, LocalVox) 2. Discover, contact, convert. “A comprehensive marketing strategy for a local business involves three primary areas of focus: discover, contact and convert. First is to discover potential customers who have to know your business exists. They do this primarily…

    Stephanie Miles/ Street Fightin Display EMail- 20 readers -
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