• How Should SMBs Respond to Complaints on Social Media?

    … that you do in fact respond to each and every complaint.” (Trevor Sumner, LocalVox) 5. Don’t make up excuses “Customers can see right through you. Tell the truth about what went wrong. Sometimes, nothing is wrong and it’s just a bad fit of your product or policy. Simply state that. You want to be transparent because you want potential customers…

    Stephanie Miles/ Street Fightin Social How To's- 8 readers -
  • How Brick-and-Mortar Merchants Can Win in Local Search

    … signal signifying both the quality of the business as well as its popularity. Creating a review generation program to solicit reviews from customers and to respond to negative—and positive—reviews is critical.” (Trevor Sumner, LocalVox) 4. Get local links. “This is a serious difference maker in local search. Most businesses have very few links. Five…

    Stephanie Miles/ Street Fightin How To's- 13 readers -
  • 6 Ways Local Merchants Can Compete in Organic Search Results

    …, LocalVox) 2. Claim your Google+ profile. “Despite all the recent press about Google +, it remains one of the ways in which Google determines rank and can only positively impact a local business in the new ‘3-Pack’ design.” (Charity Huff, Tru Measure) 3. Check that accurate data is being distributed. “Ensure you have the most accurate data — name…

    Stephanie Miles/ Street Fightin Paid Search- 16 readers -
  • Yellow Pages Publisher Acquires LocalVox

    … LocalVox isn’t so local anymore. TBC Holdings, the parent company of The Berry Company, announced earlier today the purchase of NYC-based LocalVox Media. LocalVox, which provides a wide range of marketing software platforms designed specifically for local and hyperlocal marketing, sees the deal as an opportunity to become the go-to app…

    Mason Lerner/ Street Fightin Social- 9 readers -
  • FirstData, a Payment Processing Giant, Looks Beyond the Swipe

    … The largest payment processing company in the U.S. is officially in the marketing business. Last week, First Data Ventures, the payment processing giant’s venture wing, announced a partnership and strategic investment with social marketing platform LocalVox — the latest in a string of investments meant to help the payment processing giant enter…

    Mason Lerner/ Street Fight- 3 readers -
  • How SMBs Can Create Comprehensive Local Marketing Strategies

    … management and email, which is still the most effective channel.” (Trevor Sumner, LocalVox) 2. Discover, contact, convert. “A comprehensive marketing strategy for a local business involves three primary areas of focus: discover, contact and convert. First is to discover potential customers who have to know your business exists. They do this primarily…

    Stephanie Miles/ Street Fightin Display EMail- 20 readers -
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