Localvox

  • Street Culture: Year-Old JumpCrew Builds for Scale, Eschews ‘Startup Culture’

    … David Pachter put years of consideration into the creation of Nashville-based JumpCrew, a social marketing and sales company for local businesses. Pachter is JumpCrew’s executive chairman of the board, co-founder, and leading investor in the most recent funding round. He says that as companies grow, especially at a fast pace, culture…

    Street Fight- 32 readers -
  • How Should SMBs Respond to Complaints on Social Media?

    … Wooden suggestion boxes that were once commonplace on local business countertops have largely been replaced with public forums like Yelp and Facebook, where customers can air their grievances in a very public way. According to a recent survey by Sprout Social, social media is now the first place consumers turn when they have issues…

    Stephanie Miles/ Street Fightin Social How To's- 12 readers -
  • How Brick-and-Mortar Merchants Can Win in Local Search

    … signal signifying both the quality of the business as well as its popularity. Creating a review generation program to solicit reviews from customers and to respond to negative—and positive—reviews is critical.” (Trevor Sumner, LocalVox) 4. Get local links. “This is a serious difference maker in local search. Most businesses have very few links. Five…

    Stephanie Miles/ Street Fightin How To's- 19 readers -
  • 6 Ways Local Merchants Can Compete in Organic Search Results

    …, LocalVox) 2. Claim your Google+ profile. “Despite all the recent press about Google +, it remains one of the ways in which Google determines rank and can only positively impact a local business in the new ‘3-Pack’ design.” (Charity Huff, Tru Measure) 3. Check that accurate data is being distributed. “Ensure you have the most accurate data — name…

    Stephanie Miles/ Street Fightin Paid Search- 20 readers -
  • Yellow Pages Publisher Acquires LocalVox

    … LocalVox isn’t so local anymore. TBC Holdings, the parent company of The Berry Company, announced earlier today the purchase of NYC-based LocalVox Media. LocalVox, which provides a wide range of marketing software platforms designed specifically for local and hyperlocal marketing, sees the deal as an opportunity to become the go-to app…

    Mason Lerner/ Street Fightin Social- 14 readers -
  • FirstData, a Payment Processing Giant, Looks Beyond the Swipe

    … The largest payment processing company in the U.S. is officially in the marketing business. Last week, First Data Ventures, the payment processing giant’s venture wing, announced a partnership and strategic investment with social marketing platform LocalVox — the latest in a string of investments meant to help the payment processing giant enter…

    Mason Lerner/ Street Fight- 5 readers -
  • How SMBs Can Create Comprehensive Local Marketing Strategies

    More isn’t always better. From geo-targeted campaigns to DIY promotion builders and email marketing platforms, small business owners often say they are overwhelmed by the sheer number of local marketing options available. When it comes to creating comprehensive local marketing strategies that include two or more hyperlocal solutions, many of these merchants don’t even know where to begin.

    Stephanie Miles/ Street Fight- 20 readers -
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