• Street Culture: Year-Old JumpCrew Builds for Scale, Eschews ‘Startup Culture’

    … have open channels of communication.” Pachter and JumpCrew’s other co-founder, Robert Henderson, spent several years working at LocalVox, and Pachter says that JumpCrew grew out of their experiences there. In that time and since then, they have seen sales and marketing strategies completely redefined. For example, Pachter says, Salesforce…

    Street Fight- 32 readers -
  • How Should SMBs Respond to Complaints on Social Media?

    … be exaggerations or inaccuracies, but in the heat of a bad customer experience, those can happen. If something is a complete lie it should be dealt with by addressing the lie, reporting it to the hosting site, and in extreme cases, taking legal action.” (Adi Bittan, OwnerListens) 4. Act quickly “Ideally, you respond in real-time while the consumer…

    Stephanie Miles/ Street Fightin Social How To's- 12 readers -
  • How Brick-and-Mortar Merchants Can Win in Local Search

    … signal signifying both the quality of the business as well as its popularity. Creating a review generation program to solicit reviews from customers and to respond to negative—and positive—reviews is critical.” (Trevor Sumner, LocalVox) 4. Get local links. “This is a serious difference maker in local search. Most businesses have very few links. Five…

    Stephanie Miles/ Street Fightin How To's- 19 readers -
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