• Street Culture: Year-Old JumpCrew Builds for Scale, Eschews ‘Startup Culture’

      David Pachter put years of consideration into the creation of Nashville-based JumpCrew, a social marketing and sales company for local businesses. Pachter is JumpCrew’s executive chairman of the board, co-founder, and leading investor in the most recent funding round. He says that as companies grow, especially at a fast pace, culture that promotes individual achievement can be diluted.

      Street Fight- 23 readers -
  • How Should SMBs Respond to Complaints on Social Media?

    … that you do in fact respond to each and every complaint.” (Trevor Sumner, LocalVox) 5. Don’t make up excuses “Customers can see right through you. Tell the truth about what went wrong. Sometimes, nothing is wrong and it’s just a bad fit of your product or policy. Simply state that. You want to be transparent because you want potential customers…

    Stephanie Miles/ Street Fightin Social How To's- 8 readers -
  • How Brick-and-Mortar Merchants Can Win in Local Search

    … event can be as easy as posting images and testimonials from attendees after the event.” (Raj Nijjer, Yext) 6. Leverage existing relationships. “Any existing business already has customers. And they have relationships with those customers. These relationships are very powerful marketing tools if used correctly. Keeping in contact with a customer…

    Stephanie Miles/ Street Fightin How To's- 14 readers -
  • 6 Ways Local Merchants Can Compete in Organic Search Results

    … Type in a generic search term for nearly any local service and you’re likely to see listings for national brands and retail chains. Local businesses have largely been pushed out of the first page of organic results for generic product/service keywords. Although Google displays a higher percentage of local search results for generic search terms…

    Stephanie Miles/ Street Fightin Paid Search- 18 readers -
  • Yellow Pages Publisher Acquires LocalVox

    … LocalVox isn’t so local anymore. TBC Holdings, the parent company of The Berry Company, announced earlier today the purchase of NYC-based LocalVox Media. LocalVox, which provides a wide range of marketing software platforms designed specifically for local and hyperlocal marketing, sees the deal as an opportunity to become the go-to app…

    Mason Lerner/ Street Fightin Social- 9 readers -
  • FirstData, a Payment Processing Giant, Looks Beyond the Swipe

    … The largest payment processing company in the U.S. is officially in the marketing business. Last week, First Data Ventures, the payment processing giant’s venture wing, announced a partnership and strategic investment with social marketing platform LocalVox — the latest in a string of investments meant to help the payment processing giant enter…

    Mason Lerner/ Street Fight- 3 readers -
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