• Street Culture: Year-Old JumpCrew Builds for Scale, Eschews ‘Startup Culture’

    … have open channels of communication.” Pachter and JumpCrew’s other co-founder, Robert Henderson, spent several years working at LocalVox, and Pachter says that JumpCrew grew out of their experiences there. In that time and since then, they have seen sales and marketing strategies completely redefined. For example, Pachter says, Salesforce…

    Street Fight- 32 readers -
  • How Should SMBs Respond to Complaints on Social Media?

    … with statements like ‘We are grateful for having customers like you and are grateful we were able to resolve your issue.’” (Hulya Aksu, ListenPort) 2. Be succinct “Generally, a good rule of thumb for responding to reviews is to keep it simple. If a reviewer leaves a long review, trying to match it will take up a lot of time, and they’re less…

    Stephanie Miles/ Street Fightin Social How To's- 12 readers -
  • How Brick-and-Mortar Merchants Can Win in Local Search

    … signal signifying both the quality of the business as well as its popularity. Creating a review generation program to solicit reviews from customers and to respond to negative—and positive—reviews is critical.” (Trevor Sumner, LocalVox) 4. Get local links. “This is a serious difference maker in local search. Most businesses have very few links. Five…

    Stephanie Miles/ Street Fightin How To's- 19 readers -