Localvox

  • Street Culture: Year-Old JumpCrew Builds for Scale, Eschews ‘Startup Culture’

    … have open channels of communication.” Pachter and JumpCrew’s other co-founder, Robert Henderson, spent several years working at LocalVox, and Pachter says that JumpCrew grew out of their experiences there. In that time and since then, they have seen sales and marketing strategies completely redefined. For example, Pachter says, Salesforce…

    Street Fight- 31 readers -
  • How Should SMBs Respond to Complaints on Social Media?

    … likely to read it. Try and keep your response to three or four sentences to convey your message and increase its chances of being read all the way through.” (Caroline Barker, Main Street Hub) 3. Assume every comment is real “The assumption is that the negative comment is from a real customer, not a rogue employee or a competitor. There may…

    Stephanie Miles/ Street Fightin Social How To's- 11 readers -
  • How Brick-and-Mortar Merchants Can Win in Local Search

    … signal signifying both the quality of the business as well as its popularity. Creating a review generation program to solicit reviews from customers and to respond to negative—and positive—reviews is critical.” (Trevor Sumner, LocalVox) 4. Get local links. “This is a serious difference maker in local search. Most businesses have very few links. Five…

    Stephanie Miles/ Street Fightin How To's- 16 readers -
  • 6 Ways Local Merchants Can Compete in Organic Search Results

    …, LocalVox) 2. Claim your Google+ profile. “Despite all the recent press about Google +, it remains one of the ways in which Google determines rank and can only positively impact a local business in the new ‘3-Pack’ design.” (Charity Huff, Tru Measure) 3. Check that accurate data is being distributed. “Ensure you have the most accurate data — name…

    Stephanie Miles/ Street Fightin Paid Search- 19 readers -
  • Yellow Pages Publisher Acquires LocalVox

    … LocalVox isn’t so local anymore. TBC Holdings, the parent company of The Berry Company, announced earlier today the purchase of NYC-based LocalVox Media. LocalVox, which provides a wide range of marketing software platforms designed specifically for local and hyperlocal marketing, sees the deal as an opportunity to become the go-to app…

    Mason Lerner/ Street Fightin Social- 14 readers -
  • FirstData, a Payment Processing Giant, Looks Beyond the Swipe

    … The largest payment processing company in the U.S. is officially in the marketing business. Last week, First Data Ventures, the payment processing giant’s venture wing, announced a partnership and strategic investment with social marketing platform LocalVox — the latest in a string of investments meant to help the payment processing giant enter…

    Mason Lerner/ Street Fight- 4 readers -
  • How SMBs Can Create Comprehensive Local Marketing Strategies

    …, but also as advocates that can review and refer your business. To know and engage customers in a personalized manner, it’s critical to track all customer interactions.” (Stuart Wall, Signpost) 4. Measure the results. “Be sure that whatever you choose to do, that you’re able to measure the effectiveness. This means working with a vendor that can measure…

    Stephanie Miles/ Street Fightin Display EMail- 20 readers -