Localvox

  • Street Culture: Year-Old JumpCrew Builds for Scale, Eschews ‘Startup Culture’

    … David Pachter put years of consideration into the creation of Nashville-based JumpCrew, a social marketing and sales company for local businesses. Pachter is JumpCrew’s executive chairman of the board, co-founder, and leading investor in the most recent funding round. He says that as companies grow, especially at a fast pace, culture…

    Street Fight- 24 readers -
  • How Should SMBs Respond to Complaints on Social Media?

    … with statements like ‘We are grateful for having customers like you and are grateful we were able to resolve your issue.’” (Hulya Aksu, ListenPort) 2. Be succinct “Generally, a good rule of thumb for responding to reviews is to keep it simple. If a reviewer leaves a long review, trying to match it will take up a lot of time, and they’re less…

    Stephanie Miles/ Street Fightin Social How To's- 9 readers -
  • How Brick-and-Mortar Merchants Can Win in Local Search

    … it to rank and push your competitors off the front page.” (Trevor Sumner, LocalVox) 10. Measure, analyze, and see what is working. “A strategy is only as good as the data you are measuring against so make sure that your focus isn’t only on building pages and citations, but how real conversions are driving value back to your business, like ranking, foot traffic, and online web analytics.” (Tyler Ludwig, Rio SEO) Stephanie Miles is a senior editor at Street Fight. Interviews have been edited for length and clarity. …

    Stephanie Miles/ Street Fightin How To's- 14 readers -
  • 6 Ways Local Merchants Can Compete in Organic Search Results

    …?” (Steve Beatty, iProspect) 4. Start hyper-optimizing title tags. “Hyper-optimize your title tags, header tags, and descriptions to include zip, neighborhood and town/city. Often, big businesses don’t have the time to optimize their location pages to that level. Publish local focused content with local keywords, again, because large businesses won’t…

    Stephanie Miles/ Street Fightin Paid Search- 18 readers -
  • Yellow Pages Publisher Acquires LocalVox

    … LocalVox isn’t so local anymore. TBC Holdings, the parent company of The Berry Company, announced earlier today the purchase of NYC-based LocalVox Media. LocalVox, which provides a wide range of marketing software platforms designed specifically for local and hyperlocal marketing, sees the deal as an opportunity to become the go-to app…

    Mason Lerner/ Street Fightin Social- 10 readers -
  • FirstData, a Payment Processing Giant, Looks Beyond the Swipe

    … The largest payment processing company in the U.S. is officially in the marketing business. Last week, First Data Ventures, the payment processing giant’s venture wing, announced a partnership and strategic investment with social marketing platform LocalVox — the latest in a string of investments meant to help the payment processing giant enter…

    Mason Lerner/ Street Fight- 3 readers -
  • How SMBs Can Create Comprehensive Local Marketing Strategies

    …, but also as advocates that can review and refer your business. To know and engage customers in a personalized manner, it’s critical to track all customer interactions.” (Stuart Wall, Signpost) 4. Measure the results. “Be sure that whatever you choose to do, that you’re able to measure the effectiveness. This means working with a vendor that can measure…

    Stephanie Miles/ Street Fightin Display EMail- 20 readers -
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