• How Brick-and-Mortar Merchants Can Win in Local Search

    … event can be as easy as posting images and testimonials from attendees after the event.” (Raj Nijjer, Yext) 6. Leverage existing relationships. “Any existing business already has customers. And they have relationships with those customers. These relationships are very powerful marketing tools if used correctly. Keeping in contact with a customer…

    Stephanie Miles/ Street Fightin How To's- 12 readers -
  • 6 Ways Local Merchants Can Compete in Organic Search Results

    … Type in a generic search term for nearly any local service and you’re likely to see listings for national brands and retail chains. Local businesses have largely been pushed out of the first page of organic results for generic product/service keywords. Although Google displays a higher percentage of local search results for generic search terms…

    Stephanie Miles/ Street Fightin Paid Search- 14 readers -
  • Yellow Pages Publisher Acquires LocalVox

    … and with additional partners.” He pointed to LocalVox’s recent partnership with First Data as an example. He said LocalVox will be announcing several new partnerships in the near future, some of which could take the industry by surprise. “I think you’re going to see some interesting partnerships from us in terms of sending in and syndicating content to local…

    Mason Lerner/ Street Fightin Social- 8 readers -
  • FirstData, a Payment Processing Giant, Looks Beyond the Swipe

    … The largest payment processing company in the U.S. is officially in the marketing business. Last week, First Data Ventures, the payment processing giant’s venture wing, announced a partnership and strategic investment with social marketing platform LocalVox — the latest in a string of investments meant to help the payment processing giant enter…

    Mason Lerner/ Street Fight- 3 readers -
  • How SMBs Can Create Comprehensive Local Marketing Strategies

    …, but also as advocates that can review and refer your business. To know and engage customers in a personalized manner, it’s critical to track all customer interactions.” (Stuart Wall, Signpost) 4. Measure the results. “Be sure that whatever you choose to do, that you’re able to measure the effectiveness. This means working with a vendor that can measure…

    Stephanie Miles/ Street Fightin Display EMail- 20 readers -
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