Location Technology

  • Is Black Friday’s Importance Waning for Brick-and-Mortar Retailers?

    … and websites. Foursquare’s team looked at patterns of activity leading up to Black Friday in 2015, when brick-and-mortar retailers saw a decrease in foot traffic compared to the year before, and found that Black Friday sales at physical retailers this year may not be as dire as some have predicted. “Foursquare’s proprietary stop detection technology has…

    Stephanie Miles/ Street Fight- 19 readers -
  • Street Culture: Glympse Builds an Open Community to Empower Staff

    … or concerns before they become a problem.” The team lunches support the culture, Trussel said, but mostly because they help keep everyone educated on the company’s status and growth, and align everyone’s focus on business strategy. “Culture gets defined whether you try to or not,” he said. “We really want folks who have a lot of different…

    Street Fight- 20 readers -
  • How To Do Location-Based Push Marketing Without Going Too Far

    …, when you cross assumed privacy boundaries — your customers may disable location sharing... or delete the app altogether. With the continuous evolution of location technology, three key concepts are emerging: presence, history and proximity. Brands can now deliver the perfectly targeted message in the most relevant time and place, and achieve…

    Brent Hieggelke/ Marketing Land- 21 readers -
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