Location Technology

  • Is Black Friday’s Importance Waning for Brick-and-Mortar Retailers?

    … and websites. Foursquare’s team looked at patterns of activity leading up to Black Friday in 2015, when brick-and-mortar retailers saw a decrease in foot traffic compared to the year before, and found that Black Friday sales at physical retailers this year may not be as dire as some have predicted. “Foursquare’s proprietary stop detection technology has…

    Stephanie Miles/ Street Fight- 18 readers -
  • Street Culture: Glympse Builds an Open Community to Empower Staff

    … Like many startups, Seattle-based location sharing tech company Glympse relies heavily on employees to be efficient outside of their comfort zones. Co-founder and CEO Bryan Trussel says that he hopes Glympse is a fun and challenging place to work, and he believes empowering employees is one way to make sure that happens. “They have…

    Street Fight- 15 readers -
  • How To Do Location-Based Push Marketing Without Going Too Far

    … levels of engagement other channels would drool over. Beacons: Microlocation Brings New Possibilities With beacon deployments, your brand can detect their customers' location within a matter of inches. This allows you to understand who's attending an event, or precisely where someone is within a store. And, according to research we've conducted, many…

    Brent Hieggelke/ Marketing Land- 18 readers -