Location Technology

  • Street Culture: Glympse Builds an Open Community to Empower Staff

    … or concerns before they become a problem.” The team lunches support the culture, Trussel said, but mostly because they help keep everyone educated on the company’s status and growth, and align everyone’s focus on business strategy. “Culture gets defined whether you try to or not,” he said. “We really want folks who have a lot of different…

    Street Fight- 8 readers -
  • How To Do Location-Based Push Marketing Without Going Too Far

    …, when you cross assumed privacy boundaries — your customers may disable location sharing... or delete the app altogether. With the continuous evolution of location technology, three key concepts are emerging: presence, history and proximity. Brands can now deliver the perfectly targeted message in the most relevant time and place, and achieve…

    Brent Hieggelke/ Marketing Land- 15 readers -
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