Location Technology

  • Is Black Friday’s Importance Waning for Brick-and-Mortar Retailers?

    … stores, and brick-and-mortar retailers are working harder than ever to capitalize on evolving foot traffic patterns. To better understand how these changes in foot traffic might influence holiday sales this year, data scientists at Foursquare analyzed foot traffic trails from U.S. users of its Foursquare City Guide and Foursquare Swarm apps…

    Stephanie Miles/ Street Fight- 18 readers -
  • Street Culture: Glympse Builds an Open Community to Empower Staff

    … Like many startups, Seattle-based location sharing tech company Glympse relies heavily on employees to be efficient outside of their comfort zones. Co-founder and CEO Bryan Trussel says that he hopes Glympse is a fun and challenging place to work, and he believes empowering employees is one way to make sure that happens. “They have…

    Street Fight- 13 readers -
  • How To Do Location-Based Push Marketing Without Going Too Far

    …, when you cross assumed privacy boundaries — your customers may disable location sharing... or delete the app altogether. With the continuous evolution of location technology, three key concepts are emerging: presence, history and proximity. Brands can now deliver the perfectly targeted message in the most relevant time and place, and achieve…

    Brent Hieggelke/ Marketing Land- 18 readers -