Location Technology

  • Is Black Friday’s Importance Waning for Brick-and-Mortar Retailers?

    … stores, and brick-and-mortar retailers are working harder than ever to capitalize on evolving foot traffic patterns. To better understand how these changes in foot traffic might influence holiday sales this year, data scientists at Foursquare analyzed foot traffic trails from U.S. users of its Foursquare City Guide and Foursquare Swarm apps…

    Stephanie Miles/ Street Fight- 14 readers -
  • Street Culture: Glympse Builds an Open Community to Empower Staff

    … Like many startups, Seattle-based location sharing tech company Glympse relies heavily on employees to be efficient outside of their comfort zones. Co-founder and CEO Bryan Trussel says that he hopes Glympse is a fun and challenging place to work, and he believes empowering employees is one way to make sure that happens. “They have…

    Street Fight- 11 readers -
  • How To Do Location-Based Push Marketing Without Going Too Far

    … as a result. Enabled by apps, mobile marketing leaders are using location-based audience segmentation to craft smarter messages to engage their mobile customers and win a greater share of smartphone and tablet screen time. However, brands must tread carefully. When you collect location data but fail to provide a relevant, valuable experience — and worse…

    Brent Hieggelke/ Marketing Land- 17 readers -
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