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The term ‘marketing cloud’ has gained significant traction in the last few years as major software companies have sought to monetise the growing importance of technology for marketing teams. But what exactly does this sometimes fuzzy term mean, and are companies actually benefiting from the type of all-singing and all-dancing solutions increasingly being developed by the likes ...
Since cloud computing first gained mainstream attention around 2009, its popularity has exploded. Promising increased efficiency, flexibility and cost-effectiveness, it was hailed as the ultimate business solution. This year, IDC predicted that CMOs will drive $32.3bn in marketing technology spending by 2018.
… of conversation is “The future of brand experience.” It is time marketers get real on the importance of customer experience. Your brand is not defined by your brand guidelines, fancy corporate marketing speak, your website, or even your content marketing strategy and calendar. The future of marketing is brand experience. Customer experience is your brand…
… with those leads… and the finger-pointing begins. The key to solving this problem is getting both teams on the same page from the get-go. That’s the promise of utilizing a solution like the Demandbase B2B Marketing Cloud. It’s an end-to-end solution connecting marketing technology across the funnel and optimizing it for B2B. Through account-based…