Marketing Cloud

  • What exactly is a marketing cloud, and do you need one?

    … The term ‘marketing cloud’ has gained significant traction in the last few years as major software companies have sought to monetise the growing importance of technology for marketing teams. But what exactly does this sometimes fuzzy term mean, and are companies actually benefiting from the type of all-singing and all-dancing solutions…

    Search Engine Watch- 19 readers -
  • What is Account-Based B2B Marketing?

    … Analytics, Personalization and Conversation solutions, the platform gives B2B marketers the ability to drive results and actually see how their efforts are impacting revenue. It connects marketing, advertising and CRM, enabling both Sales and Marketing to set and track goals throughout the customer lifecycle. B2B Demands a Different Game Plan…

    Douglas Karr/ Marketing Technology Blog- 7 readers -
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