Marketing Madness - Page 2

  • eBay Implementing Ads.txt Program to Fight Ad Fraud

    … confidence they are buying authentic publisher inventory.” The system should help eBay in particular, which has suffered from domain spoofing issues in the past, and continues to have them as a primary source of fraud. Michael Levanduski is the assistant editor of Performance Marketing Insider, and an experienced freelance writer. He writes…

    Michael Levanduski/ Performance Marketing Insider- 9 readers -
  • Google is Expanding the ‘Mute This Ad’ Feature

    … editor of Performance Marketing Insider, and an experienced freelance writer. He writes content for a wide range of sites in virtually every niche, though he specializes in technical writing as well as creating content for the performance and internet marketing industry. Michael was born in Grand Rapids, MI where he still lives with his wife and three children. …

    Michael Levanduski/ Performance Marketing Insider- 6 readers -
  • Risky Marketing Campaigns Can Sometimes Payoff

    … Finding a way to get your marketing campaign to get a lot of attention can be difficult. Most marketers try to shy away from controversial or potentially offensive messages because they can cause more harm than good, but in some cases, these more ‘risky’ moves can actually pay off quite well. For example, the Hurts Donut Company, which…

    Michael Levanduski/ Performance Marketing Insider- 6 readers -
  • LinkTrust Sold, CEO Steps Down

    … LinkTrust, a leading provider of Saas-based affiliate and performance marketing software announced today that it has been acquired by Utah-based private equity group Loyal Companies with plans for advanced growth strategy. With the acquisition, Chad MacKay, Managing Partner of Loyal Companies, will become chief executive officer of LinkTrust…

    Pace Lattin/ Performance Marketing Insider- 15 readers -
  • 71% of Gamers are OK with In-Game Advertising

    …. It also stops the risk of ad blockers, which is becoming increasingly important. The mobile gaming industry is huge, and continuing to grow. Anyone looking to get involved in it, or take advantage of it, needs to stay up to date with these types of reports. Michael Levanduski is the assistant editor of Performance Marketing Insider…

    Michael Levanduski/ Performance Marketing Insider- 11 readers -
  • What is Hyper-Segmented Email Automation?

    … In 2018, a single automation series won’t be enough. As inboxes flood with more and more emails, you must be different to stand out. Hyper-segmented automation, when you create custom automation series for subscribers with different needs, interests, or characteristics, will play a big part in this. The more segmented and targeted your…

    Pace Lattin/ Performance Marketing Insiderin EMail- 10 readers -
  • Buzzvil Expanding Lockscreen Advertising Globally

    … be a very powerful ad option. Michael Levanduski is the assistant editor of Performance Marketing Insider, and an experienced freelance writer. He writes content for a wide range of sites in virtually every niche, though he specializes in technical writing as well as creating content for the performance and internet marketing industry. Michael was born in Grand Rapids, MI where he still lives with his wife and three children. …

    Michael Levanduski/ Performance Marketing Insider- 10 readers -
  • Will 2018 Live Up To The Cryptocurrency Craze?

    … PACEDm.com If you were following any kind of financial news late last year, you probably heard a lot about Bitcoin prices: namely, that they were climbing at unprecedented rates. Bitcoin wasn’t the only crypto with serious buzz surrounding it, either. Ethereum, Litecoin, and Ripple were just a few other tokens that enjoyed significant attention…

    Nick Rojas/ Performance Marketing Insider- 13 readers -
  • Be Careful When Using Customer Data

    … to any specific person. Another thing to take note of is that most people won’t share personal information without getting something of value in return. Offering a coupon, information, or other asset for an email address, for example, can be very popular. Michael Levanduski is the assistant editor of Performance Marketing Insider…

    Michael Levanduski/ Performance Marketing Insider- 8 readers -
  • WhatsApp Launching New Business App

    … that additional analytic information will be made in the future. Michael Levanduski is the assistant editor of Performance Marketing Insider, and an experienced freelance writer. He writes content for a wide range of sites in virtually every niche, though he specializes in technical writing as well as creating content for the performance and internet marketing industry. Michael was born in Grand Rapids, MI where he still lives with his wife and three children. …

    Michael Levanduski/ Performance Marketing Insider- 11 readers -
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