Marketing Tools: Url Shorteners

  • How to measure the true performance of your content

    … influencers really have pull with their audience and are driving their readers to your site or content. Conversion rate by content: In order to track conversion rates by content, you will have to follow the rule of “no stranded content,” meaning a link or CTA in your content leads to another page, which ultimately leads to a point of conversion…

    Marketing Landin Content How To's- 19 readers -
  • Bitly Launches Tool For Channelizing Its Short Links

    … Facebook or Twitter, or it can be a SMS text, a web page, a push notification, an email, an app (Bitly supports deep-linking to a screen within a destination app) or even all the marketing conducted by a single agency. Director of product management Dan Touchette told me that, up to now, marketers have been channel-tracking the Bitly links…

    Marketing Land- 8 readers -