Marketing Tools: Url Shorteners

  • How to measure the true performance of your content

    … We’ve all heard the stats: This year, marketers plan to produce 70 percent more content than they did in 2015. Content marketing has become the most significant part of the marketing mix and is showing no signs of slowing down. However, brands and agencies often still struggle to really define their ROI. One primary challenge facing many…

    Marketing Landin Content How To's- 29 readers -
  • Bitly Launches Tool For Channelizing Its Short Links

    … Facebook or Twitter, or it can be a SMS text, a web page, a push notification, an email, an app (Bitly supports deep-linking to a screen within a destination app) or even all the marketing conducted by a single agency. Director of product management Dan Touchette told me that, up to now, marketers have been channel-tracking the Bitly links…

    Marketing Land- 8 readers -