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It can be difficult to think about yourself as an entity, or as something to market. When making the decision to build your personal brand, it’s important to focus on a few defined key points. Your personal brand is a clear expression of your own value proposition, and you should be able to articulate it as clearly as you would for your own company.
… Vegas is in the middle of the Mojave Desert of Nevada, and yet you can move from Venice, to New York and over to Paris in 10 minutes. MarketingSherpa Summit week is the one time every year that we get to bring the MarketingSherpa community together in the middle of Las Vegas to study (and toast to, at the Summit Party) customer-first marketing…
… this new digital world was making the transition from print to web in Madison, Wisconsin. The Onion emerged as one of the brands that “got it” in the early days of the Internet, whatever that elusive “it” was. Since then, the satirical newspaper has grown into a brand that attracts 7.5 million unique visits per month and is worth as much as $500…
… alert: you’re gonna need a bigger budget. Just kidding. At MarketingSherpa Summit 2017 in Las Vegas, one of the featured speakers will be Scott Dikkers, co-founder and former owner and editor-in-chief of the notorious news satire publication, The Onion. Which got us thinking … what would MarketingSherpa look like if it were written by the editors…