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… personal brand and one that he manages carefully and purposefully as a role model for young athletes. Seattle Seahawks running back Marshawn Lynch’s love of Skittles has generated a lot of chatter on social media and throughout the Seahawks’ fan base. Fans noticed Lynch eating the candy on the sideline mid-game and spread the word. Because of his genuine…
Super Bowl XLIX Sunday night became the most-talked-about Super Bowl on Facebook to date, with some 50 million users generating about 265 million posts, comments and likes. Facebook also introduced a new way to look at how its users were interacting during the game, identifying key moments by tracking PPM, or people per minute posting, commenting and liking.
… corporate team for not freaking out when their account starts tweeting bizarre candy-themed Katy Perry fan fiction or when their popular Tumblr keeps posting mysterious missives about a broccoli apocalypse. But most of all, give them credit for being the first item in our roundup of the best branded content of January. In January, Denny’s released…
… above, which displays the favorite NFL team of each county in the U.S. According to Facebook, the top five social moments from Thursday night’s game were: A two-yard touchdown run by John Kuhn gives the Packers a 7-3 lead. Marshawn Lynch runs it in from nine yards out, giving Seattle a 17-10 lead. Kickoff. Lynch scores again, putting the Seahawks…