• Communicating With Mobile Consumers in the ‘Experience Age’

    … to reach that consumer at a touch point designed specifically for him or her, whether TV, print, social, email, voice, SMS, MMS or push notifications. Anything less is wasted effort. Offering multi-channel engagement is integral for a company to manage its relationship with a modern customer and build long-term brand advocates. Marketers will deploy…

    Street Fightin Social- 9 readers -
  • 7 Strategies for Better Text Message Marketing

    … mobile opt-in SMS loyalty lists that work both nationally and on a store-location basis. Twenty percent of customers drive 80% of sales, and that 20% will likely opt-in to receive mobile offers. Even relatively small lists can drive significant sales, because they keep the store top-of-mind with their best customers.” (Adam Lavine, FunMobility) Interviews have been edited for length and clarity. Stephanie Miles is a senior editor at Street Fight. …

    Stephanie Miles/ Street Fight- 8 readers -
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