• Communicating With Mobile Consumers in the ‘Experience Age’

    …, it leads to increased trust and loyalty. As we move towards 2015, savvy brands should step back and consider how best to mold the customer experience, by leveraging new technologies, honing in on multi-channel strategy and demonstrating acknowledgement for consumers’ needs. Stacy Adams is VP marketing at Mblox. She has almost twenty years…

    Street Fightin Social- 18 readers -
  • 7 Strategies for Better Text Message Marketing

    … entry mechanism for a Facebook competition. Use SMS in store to facilitate loyalty program signups or to send an app download link.” (Stacy Adams, mBlox) 4. Make your local advertising actionable. “If you advertise locally, through a community newspaper or radio spots for instance, add an SMS shared shortcode and keyword offering special offers…

    Stephanie Miles/ Street Fight- 12 readers -
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