Mblox

  • Communicating With Mobile Consumers in the ‘Experience Age’

    … to the customer journey. The power of big data offers brands a 360-degree view of the consumer, better equipping organizations to create more meaningful touchpoints. Companies have access to richer customer data, which is now able to track where, how and why consumers browse, buy and use products, enabling better and faster communication. In an effort…

    Street Fightin Social- 18 readers -
  • 7 Strategies for Better Text Message Marketing

    … entry mechanism for a Facebook competition. Use SMS in store to facilitate loyalty program signups or to send an app download link.” (Stacy Adams, mBlox) 4. Make your local advertising actionable. “If you advertise locally, through a community newspaper or radio spots for instance, add an SMS shared shortcode and keyword offering special offers…

    Stephanie Miles/ Street Fight- 11 readers -
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