Mblox

  • Communicating With Mobile Consumers in the ‘Experience Age’

    …, it leads to increased trust and loyalty. As we move towards 2015, savvy brands should step back and consider how best to mold the customer experience, by leveraging new technologies, honing in on multi-channel strategy and demonstrating acknowledgement for consumers’ needs. Stacy Adams is VP marketing at Mblox. She has almost twenty years…

    Street Fightin Social- 18 readers -
  • 7 Strategies for Better Text Message Marketing

    … mobile opt-in SMS loyalty lists that work both nationally and on a store-location basis. Twenty percent of customers drive 80% of sales, and that 20% will likely opt-in to receive mobile offers. Even relatively small lists can drive significant sales, because they keep the store top-of-mind with their best customers.” (Adam Lavine, FunMobility) Interviews have been edited for length and clarity. Stephanie Miles is a senior editor at Street Fight. …

    Stephanie Miles/ Street Fight- 9 readers -
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