Microsoft Stories

  • The Top 10 Brand Editors of 2014

    … When we think of talented editors, our minds probably jump to the overworked veterans who piece together our favorite consumer magazines. Those editors are shooting for National Magazine Awards, living on coffee and takeout. Brand editors, on the other hand, despite having the power to make or break a brand’s content marketing efforts, often go…

    Yael Grauer/ The Content Strategistin Content- 34 readers -
  • The Best Branded Content of 2014

    … instead to locally grown produce. Though those efforts may be overstated, “Farmed and Dangerous” brilliantly promotes Chipotle’s unique value proposition to consumers in an—ahem—organic manner. The press the web series generated was worth well more than its $1 million production budget. Microsoft: Microsoft Stories Microsoft isn’t exactly known…

    Joe Lazauskas/ The Content Strategistin Content YouTube- 8 readers -
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