Mobile Development

  • How to Measure the ROI of Mobile Apps

    … We’re working with a partner company on developing a mobile application for Android and iOS right now. While we’ve done our own apps, this custom app is requiring quite a bit more attention than we had imagined. I think it’s taking longer to work on the marketing, submission, and publishing of the mobile application than the app development time…

    Douglas Karr/ Marketing Technology Blogin How To's- 7 readers -
  • Why I’m Watching Deep Linking In Mobile

    …, to thank for my early lessons in the space). In the coming weeks, I’m meeting with many of them, including URX, Kahuna, Deeplink, Appboy and several stealth startups, and of course larger players like Twitter. As I get smart, and if I find interesting stuff, I’ll report back here. In the meantime, if you’ve got any suggestions for me, please leave them in comments or ping me on Twitter. Thanks! …

    John Battelle's Search Blogin Mobile- 13 readers -
  • How Do I Know When A Mobile App Is Right For My Company?

    … As the online world becomes increasingly mobile-based, businesses that aren't optimized for mobile devices are falling behind. Large percentages of a business' traffic access websites on mobile phones and if a business' mobile presence does not provide users with a good mobile experience, a business can lose both sales and brand credibility…

    Austin Paley/ ROI Factor Blog- 14 readers -