Mobile Development

  • How to Measure the ROI of Mobile Apps

    … that enterprise mobility truly adds up. Jason Evans, SVP, Strategy & Innovation Management This infographic from Kony walks the marketer through all the different aspects of calculating the Return on Investment for developing a mobile application using the NPV (Net Present Value) methodology. For more information, be sure to download Kony’s Whitepaper Measuring Mobile: Quantifying the Success of Your Mobile Initiative. © 2014 DK New Media. …

    Douglas Karr/ Marketing Technology Blogin How To's- 7 readers -
  • Why I’m Watching Deep Linking In Mobile

    … The first ever web page, created by Sir Tim Berners Lee to explain, naturally, the WWW. We are at a turning point in the mobile app ecosystem where deeplinking is becoming a priority and not just a feature. – URX blog This week marks the beginning of a journey I’m taking to understand “deep linking” in mobile. I’ve kept one eye on the space…

    John Battelle's Search Blogin Mobile- 14 readers -
  • How Do I Know When A Mobile App Is Right For My Company?

    … As the online world becomes increasingly mobile-based, businesses that aren't optimized for mobile devices are falling behind. Large percentages of a business' traffic access websites on mobile phones and if a business' mobile presence does not provide users with a good mobile experience, a business can lose both sales and brand credibility…

    Austin Paley/ ROI Factor Blog- 15 readers -