Mobile Development

  • How to Measure the ROI of Mobile Apps

    … that enterprise mobility truly adds up. Jason Evans, SVP, Strategy & Innovation Management This infographic from Kony walks the marketer through all the different aspects of calculating the Return on Investment for developing a mobile application using the NPV (Net Present Value) methodology. For more information, be sure to download Kony’s Whitepaper Measuring Mobile: Quantifying the Success of Your Mobile Initiative. © 2014 DK New Media. …

    Douglas Karr/ Marketing Technology Blogin How To's- 6 readers -
  • Why I’m Watching Deep Linking In Mobile

    … for some time, but it’s clearly heating up. Last Spring three major mobile players – Facebook, Google, and Apple – all announced significant developments in deep linking. Twitter has also fortified its deep linking capabilities of late, as has Yahoo. Most of these major players are supporting deep linking for commercial reasons – their business…

    John Battelle's Search Blogin Mobile- 13 readers -
  • How Do I Know When A Mobile App Is Right For My Company?

    … As the online world becomes increasingly mobile-based, businesses that aren't optimized for mobile devices are falling behind. Large percentages of a business' traffic access websites on mobile phones and if a business' mobile presence does not provide users with a good mobile experience, a business can lose both sales and brand credibility…

    Austin Paley/ ROI Factor Blog- 9 readers -