Mobile Measurement Partners

  • Facebook Halting Device-Level Reporting for Mobile App Ads

    … advertisers will not be able to get device level reporting from MMPs. On Aug. 20, the change will go into effect for all advertisers. Our recommended solution for measuring the impact of your Facebook mobile app ads is to continue to use an MMP and Facebook Analytics for Apps. We will continue to work closely with all of our measurement partners…

    David Cohen/ Inside Facebookin Social Facebook- 14 readers -
  • AppsFlyer For Agencies Debuts

    … Ad agencies are the focus of the latest offering from AppsFlyer, a Facebook Mobile Measurement Partner, as it launched its AppsFlyer for Agencies solution Thursday. AppsFlyer for Agencies is aimed at enabling ad agencies to optimize their clients' campaigns based on metrics including return on investment, and it allows agencies to manage…

    David Cohen/ AllFacebook- 8 readers -
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