Mobile Measurement Partners

  • Facebook Halting Device-Level Reporting for Mobile App Ads

    … Facebook began alerting advertisers last week that they will no longer receive data on device IDs from Mobile Measurement Partners for their mobile application ads. A SocialTimes reader shared the following email they received from Facebook: People use multiple devices and are constantly switching between them throughout the day. This activity…

    David Cohen/ Inside Facebookin Social Facebook- 16 readers -
  • AppsFlyer For Agencies Debuts

    …-acquisition process through multiple channels, including social, ad networks, search, discovery platforms, and organic. Research to support strategic planners, such as AppsFlyer's Mobile App Discovery Report. AppsFlyer simplifies mobile marketing for agencies, freeing them from complex integrations and multiple SDK (software development kit) updates. We allow them to focus on their growth targets with the best tools designed especially for the mobile environment. …

    David Cohen/ AllFacebook- 12 readers -
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