Mobile Measurement Partners

  • Facebook Halting Device-Level Reporting for Mobile App Ads

    … Facebook began alerting advertisers last week that they will no longer receive data on device IDs from Mobile Measurement Partners for their mobile application ads. A SocialTimes reader shared the following email they received from Facebook: People use multiple devices and are constantly switching between them throughout the day. This activity…

    David Cohen/ Inside Facebookin Social Facebook- 15 readers -
  • AppsFlyer For Agencies Debuts

    … Ad agencies are the focus of the latest offering from AppsFlyer, a Facebook Mobile Measurement Partner, as it launched its AppsFlyer for Agencies solution Thursday. AppsFlyer for Agencies is aimed at enabling ad agencies to optimize their clients' campaigns based on metrics including return on investment, and it allows agencies to manage…

    David Cohen/ AllFacebook- 8 readers -
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