National Chains

  • Case Study: Convenience Store Chain Streamlines Mobile Offer Creation

    … instances of fraud. Switching from paper to digital coupons usually saves businesses time and money, but that’s not always the case. For Mike Templeton, digital marketing manager at Kum & Go, a convenience store chain with hundreds of locations spread across 11 states, personally designing and managing the distribution of digital coupons quickly…

    Stephanie Miles/ Street Fight- 29 readers -
  • 7 Platforms National Brands Can Use to Run Local Campaigns

    … National brands are inherently local, but they risk alienating consumers when they don’t use tailored messaging in the individual markets where franchises and distribution partners are located. The biggest challenge for national marketers targeting local markets has traditionally been scale, but new hyperlocal solutions are making it easier…

    Stephanie Miles/ Street Fight- 19 readers -
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