Native Advertising Fails

  • Sponsored Content Wins: Analysis of 3 Great Native Ads

    … for something a little more positive; let’s dissect three pieces of native advertising so amazing, readers came back begging for more. Buzzfeed & Acuvue: Finally Seeing the Light Previously, we picked on an article sponsored by Acuvue that failed in almost every way imaginable – it was trite, rehashed content that had nothing to do with eye care…

    Relevancein Content- 9 readers -
  • The What, Why and How of Native Advertising

    … or trickery to promote our clients’ products or services. In short, we are adding value. But what is the difference between content marketing and native advertising? According to a recent report by FaR, commissioned by Adyoulike, 83 percent of UK agencies say they are including native advertising in their media plans for the year ahead…

    Laura Miller/ Relevancein Social Paid Search How To's- 26 readers -
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