Native Advertising Fails

  • Sponsored Content Wins: Analysis of 3 Great Native Ads

    … for something a little more positive; let’s dissect three pieces of native advertising so amazing, readers came back begging for more. Buzzfeed & Acuvue: Finally Seeing the Light Previously, we picked on an article sponsored by Acuvue that failed in almost every way imaginable – it was trite, rehashed content that had nothing to do with eye care…

    Relevancein Content- 9 readers -
  • The What, Why and How of Native Advertising

    …, adverts and more. Content promoted in this way may appear to provide value, but the overall goal is to sell a product or service. How does native advertising work? A recent post on Relevance does a really good job of demystifying native ads and gives explanations of the three most commonly found formats and how to spot them. At Zazzle Media…

    Laura Miller/ Relevancein Social Paid Search How To's- 27 readers -
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