Native Advertising Fails

  • Sponsored Content Wins: Analysis of 3 Great Native Ads

    … Published 1 min ago 29 What makes great sponsored content? A piece that people consume not just because it’s bombarded into their streams, but because they actually enjoy it and learn from it. We recently took a look at some sponsored content “fails” – pieces that did the exact opposite and left readers wanting. So now we’re going…

    Relevancein Content- 11 readers -
  • The What, Why and How of Native Advertising

    …, adverts and more. Content promoted in this way may appear to provide value, but the overall goal is to sell a product or service. How does native advertising work? A recent post on Relevance does a really good job of demystifying native ads and gives explanations of the three most commonly found formats and how to spot them. At Zazzle Media…

    Laura Miller/ Relevancein Social Paid Search How To's- 33 readers -
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