Native Advertising Fails

  • Sponsored Content Wins: Analysis of 3 Great Native Ads

    … for something a little more positive; let’s dissect three pieces of native advertising so amazing, readers came back begging for more. Buzzfeed & Acuvue: Finally Seeing the Light Previously, we picked on an article sponsored by Acuvue that failed in almost every way imaginable – it was trite, rehashed content that had nothing to do with eye care…

    Relevancein Content- 11 readers -
  • The What, Why and How of Native Advertising

    … alongside Digital PR, Paid Search (PPC) and Social. Step 1 – Content Creation Create a mission statement – What is this campaign trying to achieve? Collect as much data as possible – whether that’s Facebook insights, GA data or competitor analysis. The Zazzle Facebook Audience Insight Calculator will help you do this. Based on that data, create…

    Laura Miller/ Relevancein Social Paid Search How To's- 35 readers -
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