Native Apps

    • The Differences between Progressive Web Apps (PWA) and Native Apps

      Mobile app development has been a dominant force shaping the marketing landscape for small and large businesses alike. But apps as we’ve come to know and experience them, often referred to as native apps, are evolving thanks to the development of Progressive Web Apps (PWAs). This shift is causing some businesses to worry that their native app is going to become obsolete.

      Relevance- 11 readers -
  • Google I/O: What’s going on with Progressive Web Apps?

    … At Google’s developer jamboree, Google I/O, last week the search giant paraded a host of big name case studies and compelling stats to herald its success with two initiatives to make the mobile web better and faster: Progressive Web Apps (PWA) and Accelerated Mobile Pages (AMP). Progressive Web Apps are a Google innovation designed to combine…

    Search Engine Watchin Google- 18 readers -
  • The pros, cons and politics of hybrid mobile apps

    … and the native app. Depending on your viewpoint, the hybrid app is the best-of-both-worlds or a botch that fails to match up to the qualities of either parent. Whether your app turns out to be one or the other often depends on the execution of the project. The best-of-both-worlds: hybrid apps have the cross-platform appeal of a browser-based app…

    Search Engine Watch- 20 readers -
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