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… Here’s what you missed while trying in vain to think of clever #BreakTheInternet tweets… Why Clickbait Is Dangerous for Brands For content marketers trying to boost their numbers, adopting clickbait tactics can be awfully tempting. Herbert Lui explains why that can be a bit of a siren song: There are signs that a revolt against clickbait may…
If you read this site, you probably know how I feel about “real-time marketing”—the practice of brands trying to hijack cultural moments. The tl;dr: It fails most of the time, and when it does succeed, the illusion of success is a bit misleading. But I always want to test and question my opinions on things, and so today, I spent a lot of time on Twitter sorting through the #br ...