• Here’s What Instagram Ads ‘Can Do’ in Canada

    …. The campaign’s results were also eye-catching: a 7-point lift in recommendations from the target market and a 14-point lift in ad recall, which was double Nielsen’s average. Canadian Tire, an iconic national brand, aimed to spread the word about its #ShovelitForward campaign with 25- through 34-year-olds and increase the likelihood of brand…

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