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Facebook has announced starting January, they will be ramping up efforts to inflict even harsher punishments on brands for posting too much promotional content. Facebook’s raising the bar by including posts pushing users to enter contests or sweepstakes under the umbrella of practices worth penalizing.
… that goal is not out of your reach. Step 2. Focus all your efforts on building an opt-in email list Your content should have one call to action, and that is to sign up for your email list. The goal of any content you produce is to get and keep a subscriber. Remove other calls to action in your content. Fans and followers are great, but you don’t…
… in Massachusetts connected with another in California via dial-up and in 1973 the first hand-held mobile phone call was made. But it wasn’t until the early 1980s when the first commercially available desktop PCs started filtering into homes, that a tidal wave of new marketing possibilities crashed onto the scene with digital. That was around 34 years ago…
…: most notably, their electronic receipts and the confirmed opt-in email. Experian’s study showed that e-receipts had double the open rate compared to typical bulk emails: People Want Choices Finally, successful email marketing personalization campaigns truly shine when the user is in control, but most companies don’t give them that kind of freedom…