Opt-In Email

Opt-in email is a term used when someone is given the option to receive "bulk" email, that is, email that is sent to many people at the same time. Typically, this is some sort of mailing list, newsletter, or advertising. Without obtaining permission before sending email, the email is unsolicited bulk email, better known as spam.
Posts about Opt-In Email
  • Then and Now: How Much Has Digital Marketing Changed?

    … in Massachusetts connected with another in California via dial-up and in 1973 the first hand-held mobile phone call was made. But it wasn’t until the early 1980s when the first commercially available desktop PCs started filtering into homes, that a tidal wave of new marketing possibilities crashed onto the scene with digital. That was around 34 years ago…

    Jacky Lovato/ MediaVisionin Paid Search How To's- 29 readers -
  • Is Email Personalization Still a Conversion Clincher?

    …: most notably, their electronic receipts and the confirmed opt-in email. Experian’s study showed that e-receipts had double the open rate compared to typical bulk emails: People Want Choices Finally, successful email marketing personalization campaigns truly shine when the user is in control, but most companies don’t give them that kind of freedom…

    Sherice Jacob/ The Daily Eggin Social EMail- 14 readers -
Get the top posts daily into your mailbox!