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Outsourcing your marketing can be a smart move for small businesses. Whether you want to find new customers, build a stronger brand, or engage existing customers, effective marketing campaigns require careful planning. If you’re looking to hire a marketing agency, you want to make sure you’re sizing the marketing professional up correctly so you’re putting your business in good hands.
… If you think it’s time to hire a marketing firm and outsource marketing for your business, there are some things you need to make sure you know first. After all, these people are going to be in charge of bolstering and promoting your brand online, so it’s important that you make good decisions. In my past life, I grew a partner program…
… Passion pushed you to start your small business, but now you find your profits aren’t what you’d like. To keep your business open, you need to increase revenue — which is easier said than done, isn’t it? You’re competing with larger businesses that have more robust marketing budgets. On top of that, it’s difficult to think of growth when…
… You built your small business from nothing. What once was just a simple idea is now a full-fledged, revenue-generating machine. When you started, you did it all. Sending out sales emails one-by-one, keeping track of customer information on a collage of post-its, and racing between local networking events to meet your next prospect…