Parse Push Experiments

  • Best Practices for Parse Push Experiments

    … that A seems to be better than B in 25 percent of your tests, but that B seems to be better than A in the other 75 percent. As such, when reporting the difference between the A and B groups (we’ll call this difference the lift), it’s important to emphasize the potential for variability in future results by supplementing the raw result with a margin…

    David Cohen/ AllFacebook- 13 readers -
  • Parse Push Experiments Allows Developers to A/B Test Push Notifications

    … Facebook-owned cloud application platform Parse announced Monday that it is providing a way for developers to incorporate A/B testing into their apps’ push notifications with its introduction of Parse Push Experiments. Parse software engineer Stanley Wang introduced Parse Push Experiments in a blog post: Today, we’re excited to announce Parse…

    David Cohen/ AllFacebook- 20 readers -