Parse Push Experiments

  • Best Practices for Parse Push Experiments

    … Facebook-owned cloud application platform Parse announced the launch of its Parse Push Experiments earlier this month, aimed at allowing developers to incorporate A/B testing into their apps’ push notifications. Facebook data scientist John Myles White offered some best practices for developers using Parse Push Experiments, as well as a video…

    David Cohen/ AllFacebook- 16 readers -
  • Parse Push Experiments Allows Developers to A/B Test Push Notifications

    … developers know, push is one of the best ways to re-engage people in your mobile app. Parse already makes it easy to engage with people through push — in fact, in the past month, apps have sent 2.4 billion push notifications with Parse. We built Parse Push Experiments to make push engagement even simpler and more powerful, and to solve a common…

    David Cohen/ AllFacebook- 22 readers -
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