Parse Push Experiments

  • Best Practices for Parse Push Experiments

    …. Choosing the right sample size: Given that the Push Experiments platform will always report results with a margin of error, you’ll want to try to make that margin smaller in order to draw definite conclusions from more of your tests. For example, if you think that your A group will show a lift of 1 percent over your B group, you’ll want to make sure you…

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  • Parse Push Experiments Allows Developers to A/B Test Push Notifications

    … Facebook-owned cloud application platform Parse announced Monday that it is providing a way for developers to incorporate A/B testing into their apps’ push notifications with its introduction of Parse Push Experiments. Parse software engineer Stanley Wang introduced Parse Push Experiments in a blog post: Today, we’re excited to announce Parse…

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