Parse Push Experiments

  • Best Practices for Parse Push Experiments

    … using a calculation called the Agresti-Caffo method. When you’re working with push notification open rates, the Agresti-Caffo method produces much more reliable margins of error than naive methods like normal approximations. In addition to automatically calculating margins of error using the Agresti-Caffo method, the Push Experiments platform only…

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  • Parse Push Experiments Allows Developers to A/B Test Push Notifications

    … push console, you can allocate a subset of your users to two test groups. You can then send a different version of the message to each group. Afterwards, you can come back to the push console to see in real time which version resulted in more push opens, along with other metrics such as statistical confidence interval. Finally, you can select…

    David Cohen/ AllFacebook- 20 readers -