Peer-To-Peer Marketing

  • Why Peer-to-Peer Marketing Does More Than Celebrity Endorsements

    …, the channel is starting to look more like celebrity marketing. Even ignoring that, however relatable influencers are, they’re still not someone customers actually know. Enter peer-to-peer marketing, which is the most authentic-feeling marketing channel because it taps into the organic conversations about products people have every day. Peer…

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