Pernod Ricard is a French company that produces distilled beverages. The company's eponymous products, Pernod Anise and Ricard Pastis, are both anise-flavoured liqueurs and are often referred to simply as Pernod or Ricard. The company also produces several other types of pastis.After the banning of absinthe, Pernod Ricard was created from the Pernod Fils company, which had produced absinthe. It is now a worldwide conglomerate.Pernod Ricard owns the distilled beverage division of the former corporation Seagram, along with many other holdings. In 2005, the company acquired a British-based competitor, Allied Domecq plc.
Posts about Pernod-Ricard
  • How brands are embracing user generated content

    … and embrace them.” To this end, brands feel that the traditional role played by agencies will necessarily change. “These new platforms focused on user-generated content allow brands to participate seamlessly in relevant consumer conversations,” Tim Murphy, vp of digital and media at Pernod-Ricard, parent company of liquor brands Absolut and Jameson, told…

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